The Richest Celebs Who Own Beauty Brands

Millie Bobby Brown created a beauty brand built on the idea that people her age don’t resonate with typical beauty terms like “anti-aging.” She launched florence by mills in 2019 and began promoting the products on her Instagram account, only to be brutally called out by fans for faking the use of her products. Brown came clean that she was attempting to simulate her skincare routine and apologized to fans claiming she is learning as she goes. Despite the mishap, Brown continues to find success with her teen-inspired beauty products.

A brand that claims to have taken a decade to build is PATTERN, the brainchild of actress Tracee Ellis Ross, which features a collection of haircare formulas for textured hair.

Unlike some celebrity entrepreneurs, Ross prides herself on building a meaningful brand. She expressed this desire to Elle UK, stating, “This is not a vanity project for me. This is my baby. I'm the CEO, the founder, and the majority owner. I tried 74 samples for the first Wash Day products. The trickiest one to get right was the leave-in conditioner because it was so important. I actually held the launch because I wanted it to be right.”

In 2021, Halsey revealed that their makeup brand, About Face and fans immediately jumped at the opportunity to own a piece of Halsey’s cosmetic bag. Acting as their own makeup artist while on tour, Halsey decided it was time to create a line of products that spoke to them personally, positioning the brand as make u(p) without rules.

The About Face line features eye, lip, face and body products in bold, glittery colours for the inner artists in all of us. Signing up for the brand newsletter is a must, as exclusive items and merchandise often sell out quickly.

Despite some hiccups over the brand's name, model Hailey Bieber quickly jumped on the celebrity skincare trend and made her mark in the summer of 2022 with Rhode, a skincare line that promotes “a line of curated skincare essentials made with thoughtful intention.”

Products by Rhode contain formulas intended to nourish the skin's barrier while providing an instant dewy look. It launched with a total of five products, and honestly, the prices are reasonable. But if you want to get your hands on Mrs. Bieber’s skincare line, you may have to wait, as Rhode is currently only shipping to the USA.

In 2017, actress Gabrielle Union released a 10-product deep haircare line called Flawless — but felt less than proud of what she had accomplished. In that same year, Union began to lose her hair due to ongoing IVF treatments and promoting a haircare line that couldn’t address hair concerns like hers felt disingenuous. So, she cut ties, brought in her longtime hairstylist and spent the next three years rethinking the brand.

In 2020, she launched Flawless as a fully Black-owned and operated haircare company with 12 products, including shampoos, conditioners, scalp treatments, curl cream, co-wash and more.

Miranda Kerr knows precisely what's up when it comes to clean beauty. The model developed Kora Organics, a line of products that appeals to folks who seek a legitimate clean beauty routine with the bonus of purchasing items that are certified organic by Ecocert Cosmos.

Kerr spoke in detail with Glamour about what it means to be certified organic, explaining, "When you use a certified organic ingredient, you're getting up to 60 [per cent] more antioxidants [than nonorganic ingredients]. If you're looking and interested in clean beauty, this is clean beauty plus plus. It's beyond clean beauty."

Fans of Selena Gomez are dedicated to her makeup brand, Rare Beauty, which the singer launched in 2020.

The product line features a range of face, eye and lip products available at Sephora and on the company website, where beauty seekers can access online only exclusive items.

In addition to promoting its vegan and cruelty-free approach, Rare Beauty prioritizes social impact initiatives with ongoing campaigns to support mental health awareness. The company website also hosts a variety of resources for those seeking additional information for mental health education and support.

Marketed as a lifestyle brand, Harry Styles' Pleasing launched with nail polish and serum for the eyes, lips and face, respectively.

The internet went wild during the pre-launch teasers campaign, and it’s safe to say the former One Direction band member blew expectations right out of the water. When the brand launched in the fall of 2021, Styles explained some of his vision for Pleasing to Harper’s Bazaar, claiming, “I wanted to find a way to explore more ideas and have more opportunities to collaborate with people who were inspiring me; that’s how Pleasing was born. Starting the brand with beauty felt exciting because creating great products is a unique way to make people feel good.”

Jessica Alba’s famous wellness brand, The Honest Company, launched in 2012 with 17 products mainly geared toward parents. After giving birth to her first child, Alba had the idea for the brand and searched for baby products without harsh chemicals. With nothing turned up, she decided to build a brand that would provide the products she felt were missing in the market.

In 2015, she launched Honest Beauty as a separate brand with skincare products derived from botanicals free of parabens, phthalates, petrolatum, sulphates and chemical sunscreens. The brand has faced a lot of controversies, with many shoppers challenging its claims of being an honest, chemical-free brand, but despite the noise, it still appears to be thriving.

The always-endearing Drew Barrymore is one of the few celeb entrepreneurs who created a beauty brand built for everyday people. While most celebrity brands cater to the elite with luxury products made for deep pockets, Barrymore debuted FLOWER Beauty in 2013 under an exclusive partnership with Walmart. The mega-store provided over 180 FLOWER Beauty cosmetics, including eye, face, lip and nail products under US $20.

Currently, the brand website states they will continue to sell what’s left from the current line but plan to return “better than ever” in 2023.

It's shocking to see Jeffree Star in the middle of this list: the YouTuber and makeup artist is so synonymous with his brand we assumed he’d deliver a net worth straight to the top.

Jeffree Star Cosmetics kicked off in 2013 with just three Velour liquid lipsticks. Star claims he used his life savings to start the company. We think it paid off for him as the company is estimated to sell US $100 million annually.

Since its inception, the line has expanded well beyond its initial three lip shades. Today, Jeffree Star Cosmetics sells multiple themed cosmetics lines and recently introduced skincare and bath products. Star, for his part, continues to produce brutally honest cosmetic reviews on his YouTube channel.

Launched in 2008, Gwyneth Paltrow's Goop started as a lifestyle newsletter and quickly morphed into a larger-than-life empire, expanding to e-commerce, podcast, wellness summits, luxury partnerships and more. The success of Goop isn’t without its controversies, of which there are many. Still, the company continues to truck along selling Goop-branded beauty and wellness products along with a long list of unreasonably priced products from other brands.

One of the most stunning supermodels on the planet launched a cosmetics brand worth rooting for. That title belongs to none other than Iman.

Since 1994, IMAN Cosmetics has been promoting diversity with a range of products focused on Black women, which are available on Amazon. Iman sought to build a brand that would affirm Black women's worth and beauty by understanding the struggles Black women face when seeking the proper foundation shade. She shared some of this thinking with Allure in 2020, stating, "It was appealing to a deep psychological need that I think all Black women needed at that time: To be told that they were beautiful, invited to sit at the table, and courted in high style: women of all skin tones want to look good when they rule the world."

Lady Gaga left her mark on the beauty industry in 2019 when she launched Haus Labs, and quickly discovered she had much to learn.

To that end, Gaga reimagined Haus Labs in 2022 with the help of beauty retail giant Sephora. During the launch, the singer and actress admitted to Harper’s Bazaar that she had work to do. "When I first began this company, I had a sense of my own artistry and love of artistry, but my knowledge of the beauty industry was much more limited. It took me a couple of years to really hone in on what I wanted this company to be."

The evolved line consists of 90 different Clean at Sephora-certified products across several categories and includes tons of shimmer, glitter and bold colours for eyes, lips and cheeks.

Her perfume was a hit in 2002, but world star Jennifer Lopez is selling more than just her Glow by JLo fragrance these days.

A new line took shape in 2020 when Lopez released new products under her JLo Beauty brand, featuring staple items like a cleanser, serum, face mask, moisturizer and eye cream. Lopez claimed the new line has been in the making for decades and is inspired by her beauty mantra under "The Five S's": sleep, sunscreen, serum, supplements and sano. The refreshed line continues to grow with its latest creation featuring a targeted booty balm, which can be purchased from the online store or Sephora.

Supermodel, mom and sometimes-actress Cindy Crawford drew our attention to her skincare expertise back in 2004 when she debuted Meaningful Beauty, a brand collaboration with French cosmetic surgeon Dr. Jean-Louis Sebagh.

Meaningful Beauty focused its attention specifically on anti-aging skincare products, presenting a complete skincare regime promoted as the same one the supermodel uses to keep her skin looking flawless. As the brand's success grew, new products began to take shape, with haircare and body products available at the online store and Amazon.

The Kylie Lip Kit debuted in 2015, the same year that speculation grew around Kylie Jenner's alleged attempt to accentuate her now-infamous lips with lip filler.

The kits were a massive hit, and the Kardashian-Jenner sister reshaped her line as Kylie Cosmetics the following year. The initial run included makeup mainly focused on lips, but by 2018 the brand expanded with Kylie Skin and introduced Kylie Baby in 2021.

Partnerships appear to be the bread and butter of Kylie Cosmetics, with some of the more notable mentions including family collabs Koko X Kylie, Kourt X Kylie, Kendall By Kylie Cosmetics, and the Kris Kollection.

Madonna often toes the line between problematic and cancelled, but that hasn’t stopped her from creating a skincare line that found a home in the US in 2017 after its initial launch in Japan.

The result is MDNA Skin, a brand that promotes “holy water” as its key ingredient — better known as thermal water from Italy.

Speaking to Harper’s Bazaar in 2018, Madonna provided additional context, explaining, “These springs where these thermal waters flow, they've been around for thousands of years, and people have been going to them to soak in the waters for anything from arthritis to eczema to psoriasis to any kind skincare ailment ... I love the idea that these healing thermal — I call them holy waters — are inside of the skincare line."

Perhaps one of the most recognizable and successful celeb beauty brands is Fenty Beauty, the brainchild of singer Rihanna.

She developed the line with Louis Vuitton Moët Hennessey (LVMH), which officially launched in 2017. The vision behind Fenty Beauty is to provide an inclusive range for all skin tones, including extensive shade offerings for people with deeper skin tones. Rihanna followed that promise by offering an extended range of shades, most notably the Pro Filt’r concealer and foundation, which provides over 50 shades. The company later added Fenty Skin, where products quickly made their way to the best sellers' list. Fans of Rihanna can shop Fenty Beauty and Fenty Skin online or at Sephora.

Surprise, surprise — it’s a Kardashian at the top of the list now that Forbes has estimated her net worth a whopping $1.8 billion!

You may recall Kim Kardashian’s first dip in the business of beauty back in 2017 when she launched KKW Beauty, which housed various cosmetics, including a contour kit, highlighters, concealers, eye shadows and, of course, a collaboration with her sister’s, widely successful brand Kylie Cosmetics.

During the summer of 2022, the oldest Kardashian closed up shop and relaunched a new brand called SKKYN, shifting her focus to stupidly expensive skincare products. The packing features simple shapes in muted colours — perfect for display in any bathroom setting, but only time can tell if her latest venture proves to be fruitful.