Celebrities! They’re just like us — if we all had funds to launch a beauty brand at the drop of (a million) dimes. Actors, musicians, models and influencers have caught the entrepreneurial bug as we begin to see more beauty and wellness companies taking shape across celeb profiles. Some business ventures provide meaning and are built with sincere intention, while others create new ways to further monopolize their fame.
In any case, we’ve narrowed down 20 of the richest celebs who own beauty brands, according to their estimated net worth in USD, via Celebrity Net Worth. Some of the stars on this list might surprise you.
Millie Bobby Brown (Estimated net worth: $14 million)
Tracee Ellis Ross (Estimated net worth: $16 million)
Unlike some celebrity entrepreneurs, Ross prides herself on building a meaningful brand. She expressed this desire to Elle UK, stating, “This is not a vanity project for me. This is my baby. I'm the CEO, the founder, and the majority owner. I tried 74 samples for the first Wash Day products. The trickiest one to get right was the leave-in conditioner because it was so important. I actually held the launch because I wanted it to be right.”
Halsey (Estimated net worth: $20 million)
The About Face line features eye, lip, face and body products in bold, glittery colours for the inner artists in all of us. Signing up for the brand newsletter is a must, as exclusive items and merchandise often sell out quickly.
Hailey Bieber (Estimated net worth: $20 million)
Products by Rhode contain formulas intended to nourish the skin's barrier while providing an instant dewy look. It launched with a total of five products, and honestly, the prices are reasonable. But if you want to get your hands on Mrs. Bieber’s skincare line, you may have to wait, as Rhode is currently only shipping to the USA.
Gabrielle Union (Estimated net worth: $40 million)
In 2020, she launched Flawless as a fully Black-owned and operated haircare company with 12 products, including shampoos, conditioners, scalp treatments, curl cream, co-wash and more.
Miranda Kerr (Estimated net worth: $60 million)
Kerr spoke in detail with Glamour about what it means to be certified organic, explaining, "When you use a certified organic ingredient, you're getting up to 60 [per cent] more antioxidants [than nonorganic ingredients]. If you're looking and interested in clean beauty, this is clean beauty plus plus. It's beyond clean beauty."
Selena Gomez (Estimated net worth: $95 million)
The product line features a range of face, eye and lip products available at Sephora and on the company website, where beauty seekers can access online only exclusive items.
In addition to promoting its vegan and cruelty-free approach, Rare Beauty prioritizes social impact initiatives with ongoing campaigns to support mental health awareness. The company website also hosts a variety of resources for those seeking additional information for mental health education and support.
Harry Styles (Estimated net worth: $100 million)
The internet went wild during the pre-launch teasers campaign, and it’s safe to say the former One Direction band member blew expectations right out of the water. When the brand launched in the fall of 2021, Styles explained some of his vision for Pleasing to Harper’s Bazaar, claiming, “I wanted to find a way to explore more ideas and have more opportunities to collaborate with people who were inspiring me; that’s how Pleasing was born. Starting the brand with beauty felt exciting because creating great products is a unique way to make people feel good.”
Jessica Alba (Estimated net worth: $100 million)
In 2015, she launched Honest Beauty as a separate brand with skincare products derived from botanicals free of parabens, phthalates, petrolatum, sulphates and chemical sunscreens. The brand has faced a lot of controversies, with many shoppers challenging its claims of being an honest, chemical-free brand, but despite the noise, it still appears to be thriving.
Drew Barrymore (Estimated net worth: $125 million)
Currently, the brand website states they will continue to sell what’s left from the current line but plan to return “better than ever” in 2023.
Jeffree Star (Estimated net worth: $200 million)
Jeffree Star Cosmetics kicked off in 2013 with just three Velour liquid lipsticks. Star claims he used his life savings to start the company. We think it paid off for him as the company is estimated to sell US $100 million annually.
Since its inception, the line has expanded well beyond its initial three lip shades. Today, Jeffree Star Cosmetics sells multiple themed cosmetics lines and recently introduced skincare and bath products. Star, for his part, continues to produce brutally honest cosmetic reviews on his YouTube channel.
Gwyneth Paltrow (Estimated net worth: $200 million)
Iman (Estimated net worth: $200 million)
Since 1994, IMAN Cosmetics has been promoting diversity with a range of products focused on Black women, which are available on Amazon. Iman sought to build a brand that would affirm Black women's worth and beauty by understanding the struggles Black women face when seeking the proper foundation shade. She shared some of this thinking with Allure in 2020, stating, "It was appealing to a deep psychological need that I think all Black women needed at that time: To be told that they were beautiful, invited to sit at the table, and courted in high style: women of all skin tones want to look good when they rule the world."
Lady Gaga (Estimated net worth: $320 million)
To that end, Gaga reimagined Haus Labs in 2022 with the help of beauty retail giant Sephora. During the launch, the singer and actress admitted to Harper’s Bazaar that she had work to do. "When I first began this company, I had a sense of my own artistry and love of artistry, but my knowledge of the beauty industry was much more limited. It took me a couple of years to really hone in on what I wanted this company to be."
The evolved line consists of 90 different Clean at Sephora-certified products across several categories and includes tons of shimmer, glitter and bold colours for eyes, lips and cheeks.
Jennifer Lopez (Estimated net worth: $400 million)
A new line took shape in 2020 when Lopez released new products under her JLo Beauty brand, featuring staple items like a cleanser, serum, face mask, moisturizer and eye cream. Lopez claimed the new line has been in the making for decades and is inspired by her beauty mantra under "The Five S's": sleep, sunscreen, serum, supplements and sano. The refreshed line continues to grow with its latest creation featuring a targeted booty balm, which can be purchased from the online store or Sephora.
Cindy Crawford (Estimated net worth: $400 million)
Meaningful Beauty focused its attention specifically on anti-aging skincare products, presenting a complete skincare regime promoted as the same one the supermodel uses to keep her skin looking flawless. As the brand's success grew, new products began to take shape, with haircare and body products available at the online store and Amazon.
Kylie Jenner (Estimated net worth: $750 million)
The kits were a massive hit, and the Kardashian-Jenner sister reshaped her line as Kylie Cosmetics the following year. The initial run included makeup mainly focused on lips, but by 2018 the brand expanded with Kylie Skin and introduced Kylie Baby in 2021.
Partnerships appear to be the bread and butter of Kylie Cosmetics, with some of the more notable mentions including family collabs Koko X Kylie, Kourt X Kylie, Kendall By Kylie Cosmetics, and the Kris Kollection.
Madonna (Estimated net worth: $850 million)
The result is MDNA Skin, a brand that promotes “holy water” as its key ingredient — better known as thermal water from Italy.
Speaking to Harper’s Bazaar in 2018, Madonna provided additional context, explaining, “These springs where these thermal waters flow, they've been around for thousands of years, and people have been going to them to soak in the waters for anything from arthritis to eczema to psoriasis to any kind skincare ailment ... I love the idea that these healing thermal — I call them holy waters — are inside of the skincare line."
Rihanna (Estimated net worth: $1.7 billion)
She developed the line with Louis Vuitton Moët Hennessey (LVMH), which officially launched in 2017. The vision behind Fenty Beauty is to provide an inclusive range for all skin tones, including extensive shade offerings for people with deeper skin tones. Rihanna followed that promise by offering an extended range of shades, most notably the Pro Filt’r concealer and foundation, which provides over 50 shades. The company later added Fenty Skin, where products quickly made their way to the best sellers' list. Fans of Rihanna can shop Fenty Beauty and Fenty Skin online or at Sephora.
Kim Kardashian (Estimated net worth: $1.8 billion)
You may recall Kim Kardashian’s first dip in the business of beauty back in 2017 when she launched KKW Beauty, which housed various cosmetics, including a contour kit, highlighters, concealers, eye shadows and, of course, a collaboration with her sister’s, widely successful brand Kylie Cosmetics.
During the summer of 2022, the oldest Kardashian closed up shop and relaunched a new brand called SKKYN, shifting her focus to stupidly expensive skincare products. The packing features simple shapes in muted colours — perfect for display in any bathroom setting, but only time can tell if her latest venture proves to be fruitful.