Whether served on the rocks or mixed into a refreshing summer margarita, tequila is a favourite spirit for many alcohol-drinking adults and a trending ingredient for cooking this year — and it seems that more and more celebrities are taking their love for the spirit to the next level (whether they have a cultural connection to tequila’s roots or not) by taking ownership in tequila brands. For celebrities, owning a tequila brand can be a lucrative venture or side hustle — potentially bringing in, as VinePair explores, everything from financial gains and, sometimes, a certain “cool” factor.
Wondering which celebs own their own tequila brand, and just how rich they are? From Kendall Jenner to Diddy, we’ve rounded up some of the richest celebrities who own (or founded) tequila brands, according to their estimated net worth. Note: all figures are estimated, in US dollars and based on sources like Celebrity Net Worth, Wealthy Gorilla or Forbes.
Shay Mitchell (Estimated net worth: $6 million)
Behati Prinsloo (Estimated net worth: $30 million)
Kendall Jenner (Estimated net worth: $45 million)
Nick Jonas (Estimated net worth: $70 million)
Adam Levine (Estimated net worth: $160 million)
George Clooney (Estimated net worth: $500 million)
Dwayne Johnson (Estimated net worth: $800 million)
Johnson co-owns Teremana (which the brand’s website says means “spirit of the earth”), which launched in March of 2020. Johnson’s favourite way to enjoy it? As he recently told Food & Wine, "It goes with everything," though he also says his all-time fave pairing is Teremana on ice with a side of warm chocolate chip cookies.
According to Wealthy Gorilla, Johnson’s estimated net worth is around $800 million.
Sean ‘Diddy’ Combs (Estimated net worth: $900 million)
Wealthy Gorilla estimates Combs’ net worth at about $900 million.