Whether served on the rocks or mixed into a refreshing margarita, tequila is a favourite spirit for many alcohol-drinking adults and a trending ingredient for cooking this year — and it seems that more and more celebrities are taking their love for the spirit to the next level (whether they have a cultural connection to tequila’s roots or not) by taking ownership in tequila brands. For celebrities, owning a tequila brand can be a lucrative venture or side hustle — potentially bringing in, as VinePair explores, everything from financial gains and, sometimes, a certain “cool” factor.
Wondering which celebs own their own tequila brand, and just how rich they are? From Kendall Jenner to Diddy, we’ve rounded up some of the richest celebrities who own, founded or invested in tequila brands, according to their estimated net worth. Note: all figures are estimated, in US dollars and based on sources like Celebrity Net Worth, Wealthy Gorilla or Forbes.
Shay Mitchell (Estimated net worth: $6 million)
Onda’s blanco tequila is sourced from a woman-owned distillery in Mexico, which Mitchell told People was important to her. Of the distillery’s founder, Mitchell said, "Getting to meet her and hear her story, knowing that she's one of the few [women] that owns her own distillery and also has a woman run it ... is incredible. And I just think, 'why wouldn't there be more women in this space?'" Celebrity Net Worth estimates Mitchell’s net worth at around $6 million.
Behati Prinsloo (Estimated net worth: $30 million)
According to Celebrity Net Worth, Prinsloo's estimated worth is about $30 million.
Kendall Jenner (Estimated net worth: $45 million)
It should be noted that the model’s association with the tequila brand has come with controversy — namely a 2021 advertisement that many saw to be culturally insensitive.
Nick Jonas (Estimated net worth: $70 million)
Celebrity Net Worth estimates Nick Jonas’ fortune at $70 million.
Adam Levine (Estimated net worth: $160 million)
According to Celebrity Net Worth, Levine has an estimated $160 million to his name.
Kathy Hilton (Estimated net worth: $350 million)
According to Celebrity Net Worth, Hilton has an estimated $350 million to her name.
George Clooney (Estimated net worth: $500 million)
Now, Clooney’s net worth, according to Wealthy Gorilla, is around $500 million.
Dwayne Johnson (Estimated net worth: $800 million)
Johnson co-owns Teremana (which the brand’s website says means “spirit of the earth”), which launched in March of 2020. Johnson’s favourite way to enjoy it? As he recently told Food & Wine, "It goes with everything," though he also says his all-time fave pairing is Teremana on ice with a side of warm chocolate chip cookies.
According to Wealthy Gorilla, Johnson’s estimated net worth is around $800 million.
Sean ‘Diddy’ Combs (Estimated net worth: $900 million)
Wealthy Gorilla estimates Combs’ net worth at about $900 million.
Michael Jordan (Estimated net worth: $1.7 billion)
As of July 2022, Forbes estimates Jordan’s net worth at around $1.7 billion.