The Richest Celebrities Who Own Tequila Brands — Ranked by Net Worth

Whether served on the rocks or mixed into a refreshing margarita, tequila is a favourite spirit for many alcohol-drinking adults and a trending ingredient for cooking this year — and it seems that more and more celebrities are taking their love for the spirit to the next level (whether they have a cultural connection to tequila’s roots or not) by taking ownership in tequila brands. For celebrities, owning a tequila brand can be a lucrative venture or side hustle — potentially bringing in, as VinePair explores, everything from financial gains and, sometimes, a certain “cool” factor.

Wondering which celebs own their own tequila brand, and just how rich they are? From Kendall Jenner to Diddy, we’ve rounded up some of the richest celebrities who own, founded or invested in tequila brands, according to their estimated net worth. Note: all figures are estimated, in US dollars and based on sources like Celebrity Net Worth, Wealthy Gorilla or Forbes.

Shay Mitchell looking over her shoulder in a black gown

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Shay Mitchell (Estimated net worth: $6 million)

Perhaps best known for her roles as Emily Fields in Pretty Little Liars or Stella on Dollface, Ontario-born actress Shay Mitchell is also the co-founder achief brand officer of Onda Sparkling Tequila — a surf-inspired tequila brand that specializes in canned sparkling tequila drinks.

Onda’s blanco tequila is sourced from a woman-owned distillery in Mexico, which Mitchell told People was important to her. Of the distillery’s founder, Mitchell said, "Getting to meet her and hear her story, knowing that she's one of the few [women] that owns her own distillery and also has a woman run it ... is incredible. And I just think, 'why wouldn't there be more women in this space?'" Celebrity Net Worth estimates Mitchell’s net worth at around $6 million.

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Behati Prinsloo (Estimated net worth: $30 million)

From Victoria's Secret campaigns to walking in major fashion shows for houses like Louis Vuitton and Givenchy, Behati Prinsloo is an elite model. Together with her husband, musician Adam Levine, Prinsloo launched Calirosa Tequila last year. Calirosa looks a little different from most tequila that you’ll find on the shelves — the pink tequila gets a rosy hue from being aged in red wine barrels.

According to Celebrity Net Worth, Prinsloo's estimated worth is about $30 million.

Kendall Jenner with long ponytail on the red carpet

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Kendall Jenner (Estimated net worth: $45 million)

Whether you know her as one of the richest supermodels right now, as part of the infamous Kardashian-Jenner family or as the founder of 818 Tequila (named after Jenner’s California area code, 818), Kendall Jenner is super rich with an estimated net worth of $45 million, according to Celebrity Net Worth.

It should be noted that the model’s association with the tequila brand has come with controversy — namely a 2021 advertisement that many saw to be culturally insensitive.

Nick Jonas poses on the red carpet for The Voice.

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Nick Jonas (Estimated net worth: $70 million)

Rising to fame as a Disney Channel star and the youngest member of the Jonas Brothers (his older brothers Kevin and Joe rounde out the trio), Nick Jonas has made some serious bank as a musician. Outside of the Jonas Brothers, however, Nick has also tried his hand at acting, as a coach on The Voice and as the co-founder of Villa One tequila — an ultra-premium, hand-crafted spirit launched by Jonas and co-founder John Varvatos.

Celebrity Net Worth estimates Nick Jonas’ fortune at $70 million.

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Adam Levine (Estimated net worth: $160 million)

From Maroon 5 to The Voice, Adam Levine is well-known for his music and performances, but he’s also recently joined in the spirits business. As mentioned earlier, along with his co-founder and wife, model Behati Prinsloo, Levine launched a pink-hued tequila, Calirosa Tequila, last year.

According to Celebrity Net Worth, Levine has an estimated $160 million to his name.

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Kathy Hilton (Estimated net worth: $350 million)

If this season’s RHOBH’s “#TequilaGate” taught us anything, it’s that Kathy Hilton is invested in a tequila brand: Casa Del Sol. While Hilton doesn’t own the brand, it appears that she and some of her family members (like her daughter, Nicki Hilton) are investors — which likely explains why she wanted to promote it on camera.

According to Celebrity Net Worth, Hilton has an estimated $350 million to her name.

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George Clooney (Estimated net worth: $500 million)

George Clooney is an Oscar-winning actor and producer, but he’s also made major dollars from the tequila industry. In 2013, Clooney and his friend Rande Gerber (AKA Cindy Crawford’s husband and Kaia Gerber’s dad) co-founded Casamigos tequila. The duo grew the brand, and then cashed in big; in 2017, Clooney and Gerber sold Casamigos to a European beverage company, Diageo, for $1 billion.

Now, Clooney’s net worth, according to Wealthy Gorilla, is around $500 million.

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Dwayne Johnson (Estimated net worth: $800 million)

Once a CFL football player (he was signed to the Calgary Stampeders, though he was cut in his first season), Dwayne Johnson first rose to fame by wrestling his way into the public’s hearts as a professional wrestler, known as “The Rock,” in the WWE. Johnson’s career transitioned to acting, and he’s now a household name with a massive fortune — and his own line of small-batch tequila, Teremana.

Johnson co-owns Teremana (which the brand’s website says means “spirit of the earth”), which launched in March of 2020. Johnson’s favourite way to enjoy it? As he recently told Food & Wine, "It goes with everything," though he also says his all-time fave pairing is Teremana on ice with a side of warm chocolate chip cookies.

According to Wealthy Gorilla, Johnson’s estimated net worth is around $800 million.

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Sean ‘Diddy’ Combs (Estimated net worth: $900 million)

Sean Combs has been known by many names in his decades-long career, but whether you know him as Puff Daddy, P. Diddy or Diddy, you also likely know that he’s rich. The Harlem-born rapper earned his early success as a musician and record producer, and then further expanded his fortune with business ventures — including DeLeón Tequila, an ultra-premium tequila brand which Combs bought 50 per cent of in 2014.

Wealthy Gorilla estimates Combs’ net worth at about $900 million.

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Michael Jordan (Estimated net worth: $1.7 billion)

Considered by many to be the greatest NBA player ever, Michael Jordan has amassed a fortune from his career salary (which totalled $90 million), his corporate partnerships (think: Air Jordan) and his business ventures, which include Cincoro Tequila. Jordan launched the ultra-premium tequila brand, along with four NBA co-owners, in 2019.

As of July 2022, Forbes estimates Jordan’s net worth at around $1.7 billion.