The mogul shared images on Instagram promoting her latest master-pivot venture: SKIMS WAFFLE ultra-soft loungewear, debuting October 7 at noon.
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COMING SOON: @SKIMS WAFFLE — new, ultra-soft brushed waffle loungewear designed for stay-at-home style and comfort. Launching in 4 colors and in sizes XXS – 4X on Wednesday, October 7 at 9AM PT / 12PM ET exclusively at SKIMS.COM. Join the waitlist now to receive early access to shop before they sell out. Go to my stories to see the full collection
A post shared by Kim Kardashian West (@kimkardashian) on Oct 2, 2020 at 8:59am PDT
The 39-year old is behind the line designed for “stay-at-home style and comfort,” at a time when coronavirus lockdowns mean more people are working remotely or otherwise staying in closed quarters for longer periods of time (read: loungewear is uniform). The pieces are crafted from soft waffle material — super-absorbent and breathable cotton or microfibre woven in a way to allow quick drying — and are designed to feel as well as look good.
The line includes form-fitting styles and four earthy colours, and has already accumulated a waitlist.
Don’t want to wait? Here are our top picks for equally comfy loungewear stand-ins.
Milumia Women 2 Pieces Casual Waffle Knit Long Sleeve Set, $34
LISTHA Off Shoulder Cable Knitted Warm Loungewear Set, $47
Viottiset Women’s Off Shoulder Waffle Knit Lounge Set, $39
VNVNE Womens Fall Rib-Knit Set, $33