If you’ve found yourself on beauty TikTok, it can be hard to weed through all of the product reviews and new viral launches to figure out which ones to try out.
From Emily Ratajkowski’s beloved snail mucin products to the mixed L’Oréal Telescopic Lift Mascara reviews, there’s a lot of buzz online about plenty of products. So, to make things easier for you, we’ve gathered a list of 10 of the most buzz-worthy viral TikTok beauty products you just have to get your hands on and try for yourself.
See also: Are these the 10 best viral makeup products of 2022?
COSRX Snail Mucin
Emily Ratajkowski fans far and wide will be familiar with K-Beauty brand COSRX’s Snail Mucin 96% Power Repairing Essence – the product she uses to keep her skin hydrated and glowing. This celeb-loved product is made up of 96% snail secretion filtrate (AKA snail slime or snail mucus), helping to hydrate and heal dry, damaged skin. The brand also carries plenty of other Snail Mucin products, from peptide creams to sheet masks.
COSRX Snail Mucin 96% Power Repairing Essence, Amazon, $28.
Related: I tried Trinny London’s skincare, and I’ve never had better skin.
Charlotte Tilbury Hollywood Contour Wand
If you’re somehow still sleeping on Charlotte Tilbury’s Hollywood Contour Wand, you’re making a big mistake. With an easy cushion applicator, you can sculpt your face while adding in a soft, natural finish. The formula itself is pretty lightweight, making it easy to blend and add in some definition to your go-to makeup look. Plus, it comes in a lighter and darker shade depending on your complexion and how defined you want your contour to be.
Charlotte Tilbury Hollywood Contour Wand, Sephora, $52.
See also: We predict the 10 hottest beauty and makeup trends for 2023.
COVERGIRL Yummy Gloss
COVERGIRL will have you feeling nostalgic with their new candy-flavoured Yummy Gloss. “You know when a beauty product smells so good you want to eat it? The new vegan Yummy Glosses live up to the name – they smell like candies and fruit,” Slice Content Creator Mali R. explains. “The shades range from a barely-there-pink to an orange to a deep berry. Each gloss is slightly sheer, but packs a strong amount of shine with just one coat without getting sticky. The applicator is large, pointed and soft, making for a perfectly smooth and even application. The infusion of hyaluronic acid leaves your lips feeling hydrated and looking extra juicy.”
COVERGIRL Clean Fresh Yummy Gloss, Shoppers Drug Mart, $13.
Related: Is this cult-favourite 2000s makeup product making a comeback?
Mielle Rosemary Mint Scalp and Hair Strengthening Oil
If you find yourself on skincare or haircare TikTok, you’ve likely stumbled on Mielle’s Rosemary Mint Scalp and Hair Strengthening Oil. Users across the app have touted the oil for helping them grow lengthy, healthy hair strands. As Who What Wear reports, Black women on TikTok raved about the product first, saying it’s the perfect product for stimulating growth on textured hair.
Rosemary Mint Scalp & Hair Strengthening Oil, Amazon, $19.
See also: Selena Gomez’s pre-flight beauty routine is actually pretty affordable.
Tarte’s Maracuja Juicy Lip & Cheek Shift
Almost like a modern mood ring, Tarte’s Maracuja Juicy Lip & Cheek Shift changes colour, measuring the pH of your skin to give you the perfect lip and cheek shade. Available in liquid form in colours like green, blue and orange, all of these formulas change into a shade of pink catered to your skin upon a swipe to your lips or cheeks. And, just like the regular Maracuja Juicy Lip formula, these lip and cheek shifts contain hyaluronic acid to plump up your lips, alongside fatty acids and vitamin C – keeping you extra hydrated as your lips and cheeks get a personalized pop of colour.
Maracuja Juicy Lip & Cheek Shift, Tarte, $31.
See also: We tried Clinique’s Black Honey lipstick to see if it really looks good on everyone.
Vichy Minéral 89 Daily Booster
Skin flooding – or making sure your face is damp before applying your skincare products – is all the rage on TikTok right now, and the Vichy Minéral 89 Daily Booster is the perfect product for the job. The hyaluronic acid serum hydrates, plumps and fortifies the skin with its gel-like formula. The pH-balanced product is suitable for all skin types, including sensitive and acne-prone skin. With only 11 ingredients, it’s a simple formula that’s sure to give your skin the perfect amount of hydration post-cleanser and pre-routine.
Vichy Minéral 89 Daily Booster, Vichy, $46.
Related: 10 tricks to hydrate dry and itchy winter skin.
Innisfree Green Tea Eye Serum
Innisfree Green Tea Eye Serum is your go-to for puffiness in the morning. “I’ve always loved green tea in skincare because it’s a traditional remedy to calm, clear and unclog the skin, so this serum sounded like an amazing choice right off the bat,” Mali R. says. “The Innisfree Eye Serum has green tea tri-biotics that support the skin’s moisture barrier; squalene and ceramides that lock in moisture; and five types of hyaluronic acid that provide deep hydration. Beyond how hydrating the serum itself is, I was obsessed with the packaging – there’s a little pump near the tip that dispenses just enough for one use, and the round, cooling tip feels incredible under the eyes, especially in the morning when you need something refreshing to wake you up.”
Innisfree Green Tea Hyaluronic Acid Hydrating Eye Serum, Sephora, $28.
See also: I tried sea moss gel for two weeks – here’s how it went.
Refy Brow and Sculpt Gel
Much like the Refy Brow and Sculpt Gel re-shaped the online makeup world after exploding on TikTok, it’s sure to shape your eyebrows, too. The brow wax-gel hybrid is sure to hold your brows in place for that quintessential laminated look, and the double-ended brush applicator will allow you to sculpt and shape the perfect brow. While there’s definitely a learning curve to using this product, once you get the hang of it, you’ll have those coveted sculpted brows you’re looking for.
Refy Brow and Sculpt Gel, Sephora, $31.
Related: Like it or not, bleached eyebrows are officially back.
L’Oréal Telescopic Lift Mascara
This L’Oréal mascara sure sparked some online drama after beauty influencer Mikayla Nogueira’s followers accused her of ‘lashlighting’ (AKA wearing false eyelashes and not disclosing it) in her review of the product, as Cosmopolitan reports. But, since then, it’s gone viral online as users have started doing reviews of their own. The smudge-proof mascara still seems to do a pretty great job (false lashes aside) with its double-sided brush that thickens and lifts your lashes for extra volume.
L’Oréal Telescopic Lift Mascara, Amazon, $16
Related: L’Oréal is launching a motorized makeup applicator for people with limited mobility.
Makeup by Mario SurrealSkin Liquid Foundation
Celebrity makeup artist Mario Dedivanovic, known for his work with the Kardashians, has made waves with the SurrealSkin Liquid Foundation from his titular makeup line, Makeup By Mario. As a recent launch from the brand, SurrealSkin is the name on the tip of everyone’s tongues – but as Refinery29 details, it’s not always good reviews people are touting. Still, a lot of people are saying that the product is breathable, allowing your skin’s texture to show through, so if you’re looking for a natural look, this could be the foundation for you.
Makeup by Mario SurrealSkin Liquid Foundation, Sephora, $55.
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