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10 Hot New Beauty Picks You Can Buy This September

10 Hot New Beauty Picks You Can Buy This September

With the cooler months setting in, it’s clear change is in the air as much for our beauty routines, as with the weather. Here are our latest beauty picks to add to your at-home beauty counter and your personal beauty ritual. 

For your body and wellness:

SELV Trousse Immersive Sommer
SELV Trousse Immersive Sommer $38

You might have come across the TikTok bath soak trend, and SELV offers a great option for an immersive, sensory experience with its fan-favourite Trousse Immersive Sommer soak (think: pink Himalayan salt, rosebuds, chrysanthemums, sea lavender, botanical oil and more). The Canadian-based fully vegan body and bath wellness brand also offers other Immersive Kits, in themes such as Nordic, Boho and Quartz Collections. The Brand features a range of scents and clean ingredients.

For your skin:

Graydon Skincare Fullmoon Serum
Graydon Skincare
Graydon Skincare Fullmoon Serum $87

Don’t like retinol? Graydon Skincare’s botanical alternative is ultra-lightweight, water- and plant-based. The Fullmoon Serum tackles the appearance of fine lines and wrinkles while revitalizing skin with ingredients such as moth bean. The serum boosts radiance with a power combo of superfood ingredients that shield your face from everyday pollutants. Bonus: For every 30 mL bottle of the Fullmoon Serum sold, Graydon donates $1 to the Ocean Legacy Foundation to help clear plastic from our oceans. 

Related: Perfect your routine: The correct way to layer skincare.


belif The True Cream Aqua Bomb Aloe Vera
belif Canada
belif The True Cream Aqua Bomb Aloe Vera$50

belif’s The True Cream Aqua Bomb Aloe moisturizer toes the line between gel and cream. It has soothing aloe in its list of  ingredients and its cooling effect is prominent when applied to the skin. For those who need heavier creams for thirsty skin, this is a lighter option that still offers hydration. Many light moisturizers require frequent application, but The True Cream Aqua Bomb Aloe offers longer-lasting moisture.

LANEIGE Perfect Renew Youth Serum
LANEIGE Perfect Renew Youth Serum $79


Re-energize your skin with LANEIGE’s Perfect Renew Youth Serum — another excellent option, when it comes to serums. The highly concentrated formulation focuses on five common signs of early aging: firmness, wrinkles, changes to texture, loss of radiance and lack of moisture. 

Related: The A to Z Guide: Creams, serums, and beauty practices you need to incorporate into your beauty regimen.

For your face:

Freck Beauty SLIMELIGHT Highlighter
Freck Beauty SLIMELIGHT Highlighter $37

A newbie at Sephora, Freck Beauty’s SLIMELIGHT liquid highlighter gives a warm glow long after the summer sides starts to subside. It’s lightweight, long-wearing and buildable, and combines a blend of minerals and “unique HD pearls” that shift colour for a multidimensional luminous effect. 

You may also like: Here’s what hit the product shelves last month

For your eyes:

Ardell Aqua Lashes ArdellAqua Lashes in #344$10

Ardell’s Aqua Lashes are the first-ever water-activated falsies from the brand and now available in Canada. Forget the gunky lash glue, and simple activate with water for secure adhesion to the lash line.  They come in a range of volumes — from light to full — and include fine tapered tips as well as a black lash band to create an eyeliner effect.

You may also like: Here’s how to do the reverse cat eye makeup from TikTok.

HUDA BEAUTY Wild Obsessions Eyeshadow Palette in Python
HUDA BEAUTY Wild Obsessions Eyeshadow Palette in Python $38

HUDA Beauty’s highly-pigmented mini eyeshadow palettes tap into the wilder side of things, with its nine, velvety hues in luxe innovative textures and drawing inspiration from Mother Nature. Choose from Python (pictured), Chameleon or Jaguar and enjoy suede-soft mattes, metallics (in sparkled and foiled) and more. 

See also: High-End vs. Drugstore Makeup: Is there really a difference?

For your lips:

belif Aqua Bomb Overnight Lip Mask
belif Aqua Bomb Overnight Lip Mask $25

belif’s new Aqua Bomb Overnight Lip Mask is its first lip product but builds on all the benefits its Aqua Bomb line is famous for. Its list of ingredients includes Centella Asiatica (Cica), richly nourishing lips so they are supple and soft.    


See also: Glass Skin vs. Cloud Skin: Here’s what we know.

Bite Beauty Power Move Hydrating Soft Matte Lipstick in Beetroot
Bite Beauty Power Move Hydrating Soft Matte Lipstick in Beetroot $37

The clean, vegan and Canadian-made Bite Beauty introduced its hydrating soft-matte lipstick. It feels lightweight, while packing all the moisturizing power of cocoa butter. 

See also: 10 best Indigenous beauty brands to buy from.

Tools of the trade:

Dyson Supersonic Hair Dryer
Dyson Supersonic Hair Dryer $500

Dyson is known for household cleaning appliances, sure, but the not-well-kept secret is its top-of-the-line hair care products. The staple in this line is the Supersonic Hair Dryer, geared at all types of hair and relying on none of the extreme heat that comes other dryers use. It now includes a new flyaway attachment, taming those pesky stubborn strands. 

Related: Why it’s time to invest in an epilator, and 9 other beauty tech tools you need.

All products featured on are independently selected by our editors. However, when you buy through links in this article, we earn an affiliate commission.

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