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TikTok Says White Eyeliner is Back – Find the Right One for You

Two females wearing a purple sweater

If you’ve been scrolling through TikTok lately and have seen a slew of GRWM videos on your FYP (just like ours), then you know that there’s one makeup product making a major comeback: white eyeliner. 

Thanks to makeup influencers like Alix Earle — who has also influenced model Romee Strijd — applying white eyeliner on your water line has become a staple in achieving “brighter eyes.” 

Since there a quite a few white eyeliners to choose from, we have a roundup of the best ones to find the right liner for you. 

See also: Who is Alix Earle and why is everyone talking about her?

For the multi-purpose white eyeliner

As New York City-based makeup artist Billie Jean tells Allure, white eyeliner is a great staple and multi-use product to have in your makeup bag.  “Yes, you can put it in your waterline to make your eyes seem bigger but you can also apply it all over the lid and then blend it out to use as a base for bright eyeshadow colors, or you can also use it as a highlighter in a pinch,” she says. 

NYX Jumbo Pencil white eyeliner

Try this jumbo eyeliner from NYX in the colour “Milk.” Makeup artist Krystal Vigo loves it for its creamy easy-to-use formula, and it’s our fave affordable option that will last you a long time. It’s versatile and smooth so that you can use it on your nose as a highlight, or to dot the inside of your eyes. 

NYX PROFESSIONAL MAKEUP Jumbo eye pencil, Amazon, $7.

Related: We predict the 10 hottest beauty and makeup trends for 2023.

For the white eyeliner that compliments your complexion

Collage of Maybelline white eyeliner and Charlotte Tilbury

If you’re looking for a white eyeliner that helps compliment your complexion, but don’t know where to start, these choices should do the trick. According to makeup artist Disco, “If you’re fair to medium complexion, I suggest opting for a bright white like the Maybelline’s pick and if you’re a medium to deep complexion, I like to use a more off-white pencil like the Charlotte Tilbury,” she says. 

Try the Maybelline New York TattooStudio Gel Pencil Eyeliner in the colour “Polished White” and Charlotte Tilbury’s Rock ‘N’ Kohl Eyeliner Pencil in “Eye Cheat” for the perfect universal nude to make your eyes look brighter and more awake. Both are creamy and pigmented so you know it lasts throughout the day. 


Maybelline New York TattooStudio Gel Pencil Eyeliner, Maybelline, $12.

Charlotte Tilbury Rock ‘N’ Kohl Eyeliner, Sephora, $33.

See also: ‘Angel Eyes’: Could this Ethereal eye makeup trend take over in 2023?

For the on-the-go white eyeliner

We’ve all been there, getting ready for the night out or you’re on vacation and you forgot to pack your sharpener. So if you’re searching for an easy-to-go liner, try the one from Anastasia Beverly Hills. This white eyeliner has retractable packaging, which is super useful if you don’t have a sharpener handy. 

Anastasia Beverly Hills White Eye Liner

The white shade is a bright creamy formula that helps brighten up any look. 

Anastasia Beverly Hills NORVINA Chroma Stix, Sephora, $24.

Related: Underpainting: Try the contour method behind Hailey Bieber’s flawless makeup

For the everyday white eyeliner

Make Up For Ever White Eyeliner

According to Allure, the Make Up For Ever Artist Color Pencil is the most versatile out of the bunch. Not only can it be used as an eyeliner, but it can be used as a lip liner and brow pencil. The “All Around White” is an awesome option if you’re looking for an everyday white eyeliner because it’s not extremely bright but it’s a comfortable matte finish for the perfect pop that can make your eyes look much wider. 

Make Up For Ever Artist Color Pencil, Sephora, $29.

You may also like: Here’s how to get the viral ‘I’m cold’ TikTok makeup look.

All products featured on are independently selected by our editors. However, when you buy through links in this article, we earn an affiliate commission.

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