Everyone loves a great dupe, and even more so when it offers up the chance to snag viral fashion looks — without breaking the bank. Enter Joe Fresh, the Canadian brand that packs a punch when it comes to quality, not to mention the convenience of having several retail locations situated within Loblaw’s Superstore locations… grocery shopping has never been so fun for your closet.
While they may not be exact “dupes,” we’ve found 10 of our favourite Joe Fresh alternatives that remind us of some of our fave viral fashion items.
The UGG boot dupe
A Canadian winter necessity, love ‘em or hate ‘em, the UGG boot style is here to stay. And with an iconic fashion staple comes a long line of imitators. Few are as good as the Joe Fresh version, with a few colours and height variations coming in and out of stock throughout the season. This black mid-calf pair is currently on clearance, so grab your pair while you can and skip the high price tag for the original.
Lined Boots, Joe Fresh, $31 (On sale now).
The SKIMS substitute
One of the most popular sections of Joe Fresh to stumble upon viral dupes is the brand’s intimates and sleepwear section. Using a variety of soft cotton, slinky silks and cozy textured knits, Joe Fresh has often been hailed for having a serious stock of SKIMS-worthy substitutes — at a fraction of the cost. The Joe Fresh Microfibre T-Shirt Bra is a dead ringer for the SKIMS T-Shirt Bra, with the biggest visible difference being in price. Score the Joe Fresh version for under $20.
Microfibre T-Shirt Bra, Joe Fresh, $16.
The Aritzia-style shacket
The shacket that started it all, Aritizia’s Ganna jacket is definitely an iconic seasonal staple. While there is no shortage of imitators season after season, Joe Fresh’s textured version this winter has shacket fans taking it viral for its similar features — with a textured twist. The best part? Joe Fresh’s shacket is priced at a more affordable $79 versus the original, which can cost you more than double that price.
Shacket, Joe Fresh, $79.
The Knix-inspired absorbency underwear
Knix is one of the brands that put stylish-yet-functional absorbent underwear on the map — it can be a big help for those who struggle with heavy bleeding during their menstrual cycle, amongst other leak-related conditions and issues. Want similar functionality at a lower price point? Enter Joe Fresh with their new line of trending absorbency underwear, with a 2-pack of heavy absorbency undies costing less than $30.
2-Pack Heavy Absorbency Underwear, Joe Fresh, $29.
The Hunter-style rain boot
A great short-cut alternative to the Hunter brand’s iconic boots, these Joe Fresh rain boots are a style dupe for less than 50 bucks.
Rain Boots, Joe Fresh, $44.
The ‘Wedgie’-style jeans dupe
Everything old is new again, and iconic denim brand Levi’s has seen a major revival in popularity in the last couple years, as the ‘90s styles of past have come around again full circle. No style is more iconic from the brand right now then their high-rise straight-leg “Wedgie” jean, and this Joe Fresh dupe ticks all the boxes.
High-Rise Straight Jean, Joe Fresh, $39.
The Lululemon active top alternative
Lululemon, known as the go-to for all things active fashion, is known for their signature materials and comfortable cuts. The brand’s Align top, which typically retails for $68, is a fan fave with a second-skin fitting V-neck cut designed to flatter and support. Joe Fresh’s Active Crop Top (available in inclusive sizing), is hard to pick out next to the original, comes in a variety of colours and will cost you less than half of the Lululemon top.
Women+ Active Crop Top, Joe Fresh, $29.
The Aritzia SuperPuff style
The SuperPuff is one of our fave coats for cold Canadian winters, but it may not be affordable for every budget. Not only did Joe Fresh deliver this season with a great SuperPuff alternative — they designed one that comes in a luxe corduroy fabric. Joe Fresh’s version, designed with PrimaLoft®, is a steal on clearance right now for $60 in this chic pale blue colour.
Corduroy Puffer Jacket with PrimaLoft®, Joe Fresh, $60 (On sale now).
The Lululemon puffer alternative
Lululemon’s Pack It Down long puffer jacket is everything you want in an easy-to-wear, stylish, warm-but-not-bulky seasonal staple — everything down to the price tag is perfect. Not to fear, because Joe Fresh has an alternative that’s similar — and at a jaw-dropping clearance price of $60. Run, don’t walk.
Midi Puffer Coat, Joe Fresh, $60 (On sale now).
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The Aritzia faux-leather leggings look
Quite possibly the most perfect alternative ever for the much-loved and classic Aritzia “Daria” leather leggings — at a fraction of the cost. Scoop them up in every colour and thank us later.
Leggings, Joe Fresh, $29.
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