With more than 2 billion users – that’s about one in four people in the world – YouTube is raking in the ad revenue. This means the platform’s content creators can earn good money too, depending on how many people watch their videos and subscribe to their channels. While YouTube riches aren’t guaranteed, popular creators may earn enough to be able to quit their day jobs, and some have even become millionaires (or, as the case for our top pick, some have used their YouTube origins to launch careers as superstars). So who are the richest YouTubers (and stars who got their start on YouTube) right now? We’ve rounded up 20 of the richest YouTubers in 2022 via their estimated net worth (note: all figures are in US dollars).
20. Emma Chamberlain (Estimated net worth: $12 million)
19. Roman Atwood (Estimated net worth: $14.5 million)
While his videos have been hugely popular, his pranks haven’t always been harmless fun like the award-winning one where he filled his house with plastic balls. His wife has been on the receiving end of some particularly cruel pranks. When in one prank he “confessed” that he had cheated on her, she pranked him right back with a similar “confession,” which he didn’t take very well. He was also arrested after a prank where he pretended to rob an ATM. A movie called Natural Born Pranksters made a loss and was panned by the critics. Still, Roman has an estimated $14.5 million to his name, according to Wealthy Gorilla.
18. JJ Olatunji (AKA KSI) (Estimated net worth: $15 million)
In 2011, he started another YouTube channel under his real name, JJ Olatunji, posting mainly reaction videos. That channel has 14.8 million subscribers and over 3.3 billion views. KSI was a member of British YouTube group Sidemen, too. In addition to YouTube and music, he’s also an actor, has written two books, has been involved in creating video games, been a boxer and is co-owner of several companies. Wealthy Gorilla estimates his net worth at $15 million.
17. David Dobrik (Estimated net worth: $15 million)
His videos include pranks, comedy skits and challenges, and he also heads The Vlog Squad, a ensemble of YouTubers. However, Dobrik has also recently faced allegations of bullying and sexual misconduct.
Preston Arsement (Estimated net worth: $20 million)
15. Rhett McLaughlin and Link Neal (Estimated net worth: $20 million)
The two joined YouTube in 2006 with the channel Rhett & Link, which has 4.99 million subscribers and over 900 million views. Their main channel is Good Mythical Morning, which they started in 2008. Good Mythical Morning has 17.5 million subscribers and over 7.8 billion views. Their YouTube success has earned them a high net worth, according to Celebrity Net Worth.
14. Anastasia Radzinskaya (AKA Nastya) (Estimated net worth: $20 million)
13. Lilly Singh (Estimated net worth: $20 million)
Small movie roles followed. Her growing popularity led to a world tour and a documentary about that tour. Once she moved from her native Toronto to Los Angeles, her career really took off. Two books, numerous acting parts and TV appearances – she’s currently a judge on Canada’s Got Talent – endorsement deals and several awards later and she has an estimated net worth of $20 million, according to Wealthy Gorilla.
12. James Charles (Estimated net worth: $22 million)
11. Evan Fong (Estimated net worth: $25 million)
10. Jimmy Donaldson (AKA MrBeast) (Estimated net worth: $25 million)
A master of the viral video, his different channels combined have over 160 million subscribers and over 22.5 billion views. Donaldson has also branched into other business ventures, including MrBeast Burger and investing in tech companies. He has raised millions for charity, focusing mainly on environmental issues, and all the profits from his Beast Philanthropy channel go towards charitable causes. Celebrity Net Worth says he has an estimated $25 million to his name.
9. Jake Paul (Estimated net worth: $30 million)
Paul has been embroiled in countless controversies ranging from allegations of sexual assault and scamming people to illegally riding a motorized vehicle on a protected beach in Puerto Rico. Still, his main channel has 20.4 million subscribers and over 7.1 billion views. Celebrity Net Worth estimates his fortune at $30 million. Like his brother Logan, Jake has embarked on a boxing career as well.
8. Ryan Kaji (Estimated net worth: $32 million)
7. Daniel Middleton (Estimated net worth: $35 million)
6. Mark Fischbach (AKA Markiplier) (Estimated net worth: $35 million)
5. Logan Paul (Estimated net worth: $35 million)
4. Felix Kjellberg (AKA PewDiePie) (Estimated net worth: $40 million)
He has a type of Oprah effect, which has really helped the sales of especially indie video games, and while he’s been embroiled in several controversies, he’s also raised vast amounts of money for various causes. He has a slew of awards and a bestselling book to his name. Wealthy Gorilla estimates his net worth at $40 million.
3. Stevin John (AKA Blippi) (Estimated net worth: $40 million)
In 2020, London-based media company Moonbug Entertainment bought the channel and there are now Blippi channels in several languages. The main channel has 15.2 million subscribers and over 12 billion views. Stevin John has an estimated net worth of $40 million, according to Wealthy Gorilla.
2. Jeffree Star (Estimated net worth: $200 million)
His social media fame helped him have a short-lived music career, and he has also been the star of two documentary web series. The real catalyst for his YouTube channel becoming hugely popular, though – it has over 16 million subscribers and more than 2.55 billion total views – was when he founded Jeffree Star Cosmetics and posted makeup tutorials to promote the brand.
1. Justin Bieber (Estimated net worth: $285 million)
How did it all happen? A record company executive was searching for videos of a different singer when he stumbled upon young Justin’s videos, had him record demos, got him to sing with Usher and landed him his first record deal. Over 150 million records sold, countless awards, a Queen Elizabeth II Diamond Jubilee Medal and a net worth that Wealthy Gorilla estimates at $285 million later and Justin is well on his way to become one of the world’s richest singers.