If you never quite saw your relationships reflected in the limited Valentine’s Day card options lining the store shelves, OkCupid is seeking to change that.
In this year’s inclusive (and somewhat NSFW) digital Valentine’s Day cards, the social dating app is aiming to celebrate relationships in all their variety. Partnering with BIPOC and LGBTQ+ artists, OkCupid wants to reflect the diversity of relationships in 2021.
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The inclusive digital greeting cards feature messaging and illustrations aimed at the breadth of identities of app users, and a variety of relationships — tailored at those seeking long-term relationships with their significant other(s), to those more focused on carnal connections and anything in-between. Certain cards also embrace the chance for users to express their political views as well, as this becomes increasingly important to those seeking love connections.
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“The reality is that Valentine’s Day cards don’t reflect the kind of people, connections and love that exist today,” OkCupid global CMO Melissa Hobley said in a statement. “Most are out of touch and outdated. This year, connection and love are more important than ever.”
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The platform is not only seeking to be more inclusive in its digital cards, but for its members as well. OkCupid now features profile settings that include 22 genders and 20 orientation options as well as pronoun choices and gender-neutral placeholder images for profile pictures.
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