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The People Have Spoken, and They Want Actual...

The People Have Spoken, and They Want Actual...
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Move aside, eggplants and peaches because the wheels are in motion to introduce the world’s first sex emoji. (After all, people who use more emojis have more sex, according to this very important research.)

Enter: sexual wellness brand LELO who have made it their mission to help create a dedicated sex emoji with Unicode and they even have the research to back it up its inevitable success. Based on a LELO-led survey conducted on 10,000 participants over a five-day period in February, it was determined that 76 per cent of those surveyed said they currently use emojis for sexting while 86 per cent were in full support of LELO’s application to Unicode.

See also: Half of people say current partners are ‘worst’ sex ever, study says.

“For the sexual wellness industry, the first lockdown of 2020 completely normalized the discourse on sexual pleasure in the mainstream media,” LELO CMO Luka Matutinović  said in a company statement. “It was proven as a key part of human well-being, and the ability to talk about sexuality in every medium is essential for personal well-being.”

That being said, it appears that the majority would prefer the proposed emoji not be too sexually explicit — but isn’t that what eggplants and peaches are for? Sixty-two per cent said the emoji should hint at sex while a mere 29 per cent said it should portray sex more overtly.

Related: Ways to be more sexually confident, according to a sex health educator

“We see this emoji’s creation as gearing towards free sexual expression on all channels and posting without fear of censorship on social media,” Matutinović added. “Having sex, safe sex, and even sex toy emoji will therefore be the next milestone in fully liberating the discourse on sex.”

On that note, 54 per cent of those surveyed think there should be an emoji depicting safe sex and/or sex toys. We’re not sure what the former would look like, but the latter could result in the vibrator emoji we didn’t know we needed.

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Either way, it’ll be interesting to see if anything comes of LELO’s proposal. In the meantime, keep on resorting to those classic food emojis for sexting.

See also: 21 sex myths everyone thinks are true



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