The Body Shop is a brand renown for its activist heritage and in 2021 it’s renewing its commitment to the environment by seeking to rid its products of single-use plastics within the next five years.
To begin, the British brand will offer in-store refill solutions, beginning its rollout in April with 47 stores in France. Refills will be available for shower gels, liquid hand soap, shampoos and conditioners while customers will be able to replace throw-away packaging with 300 mL recyclable aluminum-based bottles available for purchase.
Related: This new clean beauty line is bringing benefits of the Colombian orchid.
While customers will be responsible for cleaning out their own bottles, on-site beauty advisors will stick labels on bottles to indicate expiry dates and batch numbers.
The idea is to have 400 such refill stations installed by the end of 2021, with the aim to have all stores equipped globally within the next five years. The move is a first for a cosmetics brand of this scale and reflects one way to handle the phasing out of packaging that contributes to waste and fills our landfills.
See also: This is Blue Beauty and these brands are doing it right.
The Body Shop’s campaigning to boost our Self-Love
In addition to looking outwards, The Body Shop is also encouraging its customers to go inwards and reflect on their self-worth with its Self-Love campaign. A global study by Ipsos revealed that many women around the world, but in some countries especially, are lacking in self-love.
Women in France and Saudi Arabia scored lowest according to the Ipsos Self-Love Index, and in a bid to reconnect women to their sense of self-worth and self-love, The Body Shop has launched its #SelfLoveUprising movement, in partnership with Jameela Jamil and other celebs.
Related: How to use your love language on yourself.
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