When former fashion consultant, Giovanna Campagna, reflected on the incredibly biodiverse region of Colombia – her heritage – she concluded that many of the botanical ingredients found locally were either unknown or underappreciated.
Coupled with her mounting interest in skincare, the native New Yorker decided she wanted to bring a bit of that experience closer to home and beyond. So was born Campagna’s clean beauty line, Joaquina Botánica – named after her great-grandmother’s apothecary in Cali.
The 33-year old entrepreneur wanted to replicate the glowy effect of coastal Cartagena’s hot, humid air on the skin by integrating fruits such as brightening camu camu, Peruvian sacha inchi (backed with vitamin E), cacay and its star ingredient, the Colombian orchid – the country’s national flower.
Campagna is launching with facial oil and donating a portion of the proceeds to support Latin American communities through the organization Glasswing International.