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Supermodels are Loving These Sustainable Jeans, and You Can Buy Them Now

Gigi Hadid in Reformation jeans
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Over the years, tons of celebs have been spotted showing off pieces from Reformation, the sustainable fashion brand known for its cute summer dresses and environmentally-friendly denim. While white jeans are a staple that everyone needs in their closet, Reformation has put a unique spin on tried-and-true plain jeans by creating some colourful, doodle-patterned white ones.

You can feel like a model in these popular, eco-friendly jeans seen on everyone from Gigi Hadid to Emily Ratajkowski, especially if you pair these jeans with a cute neutral top or sweater vest.

Related: 10 stylish jean cuts that aren’t skinny jeans.


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Denim is known for being not-so-nice for the environment — 1,800 gallons is the estimated amount of water used to grow enough cotton to produce just one pair jeans, according to Tree Hugger. Luckily, these adorable white jeans from Reformation are made using organic cotton and Tencel, a fibre made from recycled wood pulp. According to the Reformation website, 8882.02 gallons of water is saved per each pair of the eco-friendly jeans.

Related: Is your thrifting habit problematic?

Instead of being a boring pair of white, high-waited jeans, these ones feature adorable illustrations of flowers and bees, with some important messages about the planet, including “Pollinators not polluters” and “Make love not waste”— key things for us all to remember in light of the climate crisis.

You can buy these jeans from Reformation now:

Model in Reformation jeans

Cynthia Doodle High Rise Straight Long Jeans, Reformation, $255.

You may also like: Fashion fails: the worst celebrity looks of October 2021.

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