Dear singles (who have been looking), we know that many of you were thinking “2020 is the year” when it came to finding that “special person.” And then, of course, the pandemic happened. A lockdown does nothing for your dating game — we get it. Well, Match.com is letting you know why 2020 isn’t your year for love — with the help of some folx named Ryan Reynolds and Taylor Swift.
In case you didn’t know, Ryan Reynolds joined the board of directors for Match.com in July. On top of that, he also has his own production company called Maximum Effort. Some might call that a “match” made in heaven — especially when it comes to his latest endeavor with the online dating site. So, where does Taylor Swift fit in with all of this? Let’s just say she lends a hand to a particular “love story.”
Reynolds shared the 90-second promo on his own Twitter account with the caption, “A match made in hell is still a @match. Latest work from @MaximumEffort #2020LoveStory.”
Watch Ryan Reynold and Taylor Swift’s collab for Match.com’s ad
— Ryan Reynolds (@VancityReynolds) December 2, 2020
Maximum Effort’s ad provides a humorous nod to the dumpster fire year known as 2020. And, yes, it even includes a real dumpster fire at some point. The story goes as follows: Satan is sitting in literal h*ll when he finds out that he’s been matched with a woman whose name — wait for it — is ‘2020.’ Cue Taylor Swift’s 2008 hit song ‘Love Story’ that starts playing the moment the two meet. Satan and 2020’s first date consists of a toilet paper raid, a romantic picnic in an empty stadium, and even watching a meteor crash into a bridge. Proving that only Satan was actually able to enjoy 2020 in what has been considered a disastrous year.
If you’re a Swiftie, you may have noticed that the rendition of ‘Love Story’ in the commercial is actually a teaser to the singer’s re-recordings of her older albums. Swift has been hard at work re-recording her entire back catalogue due to an ongoing battle with Scooter Braun. She even confirmed the new rendition with the tweet, “Okay so while my new re-records are NOT done, my friend @VancityReynolds asked me if he could use a snippet of one for a LOLsome commercial he wrote so…here’s a sneak peak of Love Story! Working hard to get the music to you soon!!”
Okay so while my new re-records are NOT done, my friend @VancityReynolds asked me if he could use a snippet of one for a LOLsome commercial he wrote so…here’s a sneak peak of Love Story! Working hard to get the music to you soon!! https://t.co/0vBFXxaRXR
— Taylor Swift (@taylorswift13) December 2, 2020
The main takeaway is that Match.com wants daters to ‘Make 2021 Your Year’ because, unfortunately, 2020’s latest Facebook status is ‘in a relationship.’