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Ryan Reynolds and Taylor Swift Team Up for 2020 Match Ad and We’re Here for It

A split image of Taylor Swift on the left and Ryan Reynolds on the right
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Dear singles (who have been looking), we know that many of you were thinking “2020 is the year” when it came to finding that “special person.” And then, of course, the pandemic happened. A lockdown does nothing for your dating game — we get it. Well, is letting you know why 2020 isn’t your year for love — with the help of some folx named Ryan Reynolds and Taylor Swift.

Related: This facial expression may signal you’re flirting, according to a new study.

In case you didn’t know, Ryan Reynolds joined the board of directors for in July. On top of that, he also has his own production company called Maximum Effort. Some might call that a “match” made in heaven — especially when it comes to his latest endeavor with the online dating site. So, where does Taylor Swift fit in with all of this? Let’s just say she lends a hand to a particular “love story.”

Reynolds shared the 90-second promo on his own Twitter account with the caption, “A match made in hell is still a @match. Latest work from @MaximumEffort #2020LoveStory.”

Watch Ryan Reynold and Taylor Swift’s collab for’s ad

Maximum Effort’s ad provides a humorous nod to the dumpster fire year known as 2020. And, yes, it even includes a real dumpster fire at some point. The story goes as follows: Satan is sitting in literal h*ll when he finds out that he’s been matched with a woman whose name — wait for it — is ‘2020.’ Cue Taylor Swift’s 2008 hit song ‘Love Story’ that starts playing the moment the two meet. Satan and 2020’s first date consists of a toilet paper raid, a romantic picnic in an empty stadium, and even watching a meteor crash into a bridge. Proving that only Satan was actually able to enjoy 2020 in what has been considered a disastrous year.

See also: 1 in 4 singles had sex with their non-romantic roommate during lockdown, survey finds.


If you’re a Swiftie, you may have noticed that the rendition of ‘Love Story’ in the commercial is actually a teaser to the singer’s re-recordings of her older albums. Swift has been hard at work re-recording her entire back catalogue due to an ongoing battle with Scooter Braun. She even confirmed the new rendition with the tweet, “Okay so while my new re-records are NOT done, my friend @VancityReynolds asked me if he could use a snippet of one for a LOLsome commercial he wrote so…here’s a sneak peak of Love Story! Working hard to get the music to you soon!!”

The main takeaway is that wants daters to ‘Make 2021 Your Year’ because, unfortunately, 2020’s latest Facebook status is ‘in a relationship.’

See also: 15 interesting facts about sleeping with someone.

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