Pete Davidson is used to cracking jokes 24/7, but in his new Super Bowl ad, the SNL comedian becomes the punchline. In the ad for Hellmann’s, former Patriots linebacker Jerod Mayo is determined to tackle food waste — literally — and to do so, he takes Davidson down.
The Super Bowl champion tackles every person he sees who is about to toss away useable food, including the King of Staten Island, who you can see in the video below:
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In Davidson’s portion of the commercial, Mayo makes an appearance at Davidson’s Super Bowl party, where he is snacking happily with his mother. (Davidson’s actual mom, Amy, plays herself.) Davidson seemingly stops Mayo from tackling him by explaining that his mother is already tackling food waste, only for Mayo to hilariously turn around, charge and pin him anyway.
“Sorry man, I had to,” Mayo says after Davidson gets smushed.
“I get it,” Davidson replies. “I’m very hittable.”
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The ad — which will air during the Super Bowl this Sunday — is part of Hellmann’s initiative to curb food waste. The condiments brand has a partnership with Harvard Law School’s Food Law and Policy Clinic, which sees them working to “inspire and enable 100 million people around the world every year to be more resourceful with their food, so they waste less,” according to People.
In addition to providing 500,000 meals to the non-profit Feeding America, for every in-game tackle and defensive sack that takes place during the Super Bowl LVI game, Unilever, the company that owns Hellmann’s, will donate 5,000 additional meals.
Food waste is a huge problem worldwide. In Canada alone, over a third of edible food that’s produced and distributed across the country is wasted each year, according to the National Zero Waste Council. Luckily, Canadians can be mindful about throwing away their food, plus there are grocery apps to help shoppers limit their food waste.
Related: Food prices rise by 4 per cent — and these products were hardest hit.