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Viva Magenta: Pantone’s 2023 Colour of the Year is the Perfect Pink-Red — Get the Look

Collage of two models wearing magenta outfits and a nail polish and an eyeliner
Sephora, Gymshark, Revolve, Amazon

If you have any interest in fashion, beauty or art, chances are that you’ve been waiting for the Pantone Colour of the Year 2023 to be revealed. Well, the day has come, and Pantone’s 2023 Colour of the Year — Pantone 18-1750 Viva Magenta is here. From holiday fashion to active wear to beauty items, we’re here to tell you all about how to get the Viva Magenta look right now.

Related: Get the look: 10 celeb-inspired sheer outfit ideas for the holidays. 

What is the Pantone Colour of the Year 2023?

Bright, bold and vibrating with “vim and vigor,” 18-1750 Viva Magenta is a descendant of the red family with warm, vibrant pink hues — it’s giving a bit of maroon and a bit of burgundy.

“This year’s Color of The Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement,” Pantone says of the shade. 

Through the collaboration of Pantone, Huge and Midjourneys AI Technology, we now have the opportunity to explore the “Magentaverse.” As times are changing and technology and nature slowly emerge, “PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all,” Pantone says. 

According to Pantone, Viva Magenta is a colour that is “expressive of a new signal of strength.” As Pantone explains, “Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” Be brave like Viva Magenta and wear the colour with confidence.

Here are 10 chic ways to style the new shade. 

How to style PANTONE 18-1750 Viva Magenta

A model wearing a magenta camisole


Tone it down with neutrals

If you’re like me and love the shade, but bright bold colours aren’t your go-to, then you can tone it down by pairing it with light neutrals. This will not only give your look a contrast of colours, but it will also make the subtle colour pop. Pair a stunning magenta shirt with light-coloured trousers or darker pants to elevate your next outfit. 

Wurmenin Satin Camisole, Amazon, from $22 (plus shipping).

See also: The best clean nail polishes to try this season.

Model wearing a one-shoulder magenta gown

Viva formal

Attending a wedding or special event? This colour works beautifully for any season, occasion and event. This beautiful magenta dress speaks for itself — and believe me, there is more where that came from. 

Diana Gown, Revolve, $336. 

You may also like: Almost half of millennials say weddings, baby showers are hurting them financially.

A mini magenta bag

A pop of colour

There is no better way to add a pop of colour than pairing a neutral outfit with a bold purse. While this mini bag is clearly a major investment, it’s also major magenta style inspo.

Le Bambino Mini Flap Bag, Jacquemus, $902.

Magenta nail polish

Sweet and subtle

If you like the colour but aren’t ready to splurge on a hot piece, stick with a Viva Magenta-inspired nail polish to test the shade with your skin tone. If you feel like it’s the shade for you, step it up with some of the next few tips. 

Revlon Ultra Hd Snap Nail Color in So Shady, Amazon, $6.

Related: Our favourite beauty products this December. 

A model wearing a magenta blazer

Business casual

Bring Viva Magenta to the office with this stunning Harlow blazer from revolve, and if you’re feeling even more daring, pair it with the matching trousers for a full 18-1750 Viva Magenta moment. 


Steve Madden Harlow Blazer, Revolve, $154.

A model wearing a magenta long-sleeve active top and leggings

Workout in style

Nothing says on trend like a matching Viva Magenta workout set.  

Flex Sports Long Sleeve, Gymshark, $39.

See also: It’s official — flared leggings are back. 

A magenta sweater dress

Knitwear forever

It wouldn’t be a shop the look without a comfy knit in the mix. This chunky cable-knit magenta sweater dress is perfect for the colder seasons. It can be dressed up with long leather boots or dressed down with your favourite pair of sneakers. 

Bardot Bell Knit Dress, Revolve, $202. 

Magenta eyeliner

Low commitment

If even a nail colour is too much commitment for you when trying out the colour of the year, try adding a pop of magenta to your makeup look. A subtle eyeliner is a perfect way to do this. 

Sephora Collection Retractable Waterproof Eyeliner in Purple, Sephora, $17.

Related: Tear duct liner: could this be the eyeliner trend taking over?

Model wearing a magenta mini dress

Cocktail dress

Whether it’s a date night out with your significant other or a cocktail party at work, this short magenta cocktail dress fits every occasion. Thanks to the satin silk finish on this dress, we can’t help falling more in love with the colour of the year.  

More to Come Abigail Mini Dress, Revolve, $141.

Model wearing a faux-fur coat

Faux fur galore

With the winter season upon us, what better way to step out and show off the colour of the year than with a faux fur jacket? This big fluffy jacket is not only warm and comfortable, but it also is chic and edgy. Bring 18-1750 Viva Magenta with you this winter season. 

BLANKNYC Faux Fur Jacket, Revolve, $152.


See also: How dressing more masculine taught me to tap into my femininity. 

All products featured on are independently selected by our editors. However, when you buy through links in this article, we earn an affiliate commission.

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