While some of us might’ve experienced the blahs that come with overusing lash extensions that may leave us with our own lacklustre natural set, few can understand Jenna Lyons’ lash struggles.
The J.Crew fashion director and style icon was born with incontinentia pigmenti – a genetic disorder that left her with only a handful of natural lashes – permanently. Sitting in a makeup chair ahead of her The Oprah Winfrey Show appearance back in 2010, Lyons witnessed herself transform at the hands of skilled makeup artist Troi Ollivierre. He had carefully added several single lashes, customized to her needs, specifically, and an idea was born.
Over the years, this experience left a lasting impression on Lyons, and the pair came together recently to create and launch LoveSeen – a line of inclusive lashes, geared towards beauties of all types.
Noticing a gap in the market, and with diversity and inclusivity in mind, LoveSeen offers faux lashes geared at everyday wear (think minimalist no makeup makeup look) as well as those looking for a bit more drama. “I noticed that there wasn’t really anything in between eyelash extensions, which are very much appealing to girls that are looking for a natural look, and dramatic [false] lashes,” she told Vogue in a recent interview.
To come up with their 21 styles, Lyons and Ollivierre worked with 21 models, each with a different eye shape because, surprise, not all lashes fit all lids. The two also considered skin tone and user preferences to make sure each option offers the best look and fit.
While LoveSeen offers their high-end lashes online, the product does not yet ship internationally (we are waiting to hear back when that might change because we are a nation of diverse beauties too!)
The demand for inclusive beauty has never been louder, and rightly so. Because don’t we all deserve to feel seen and our most beautiful – whatever that means for each of us?
LoveSeen is answering this call, one lash at a time.