10 Inclusive Beauty Lines to Know and Love Beyond Fenty

The vibe: With the brand motto of #LiveYourLook, Milk Makeup is all about reflecting an inclusive community and culture. As they say on their website, “We see personal style and experimentation as the ultimate forms of self-expression.” Beyond their inclusive branding and impressive range of colour shades, Milk Makeup also boasts being cruelty-free, paraben-free and vegan.

The goods: Check out Allure’s Best of Beauty 2019 winner, Milk Makeup’s Hydro Grip Primer. The award-winning formula uses hemp-derived cannabis seed extracts to plump and smooth, blue agave extract for all-day staying-power, hyaluronic acid for that glow factor and green-tint formula that comes on clear and flatters all skin tones.

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The vibe: MFMG makeup is all about beauty that matters, preaching their ultimate mission as one centered on diversity, catering especially to women of colour, with their highly-pigmented formulas and wide-range of deep shades to truly cover every spectrum of skin tone.

The goods: We love MFMG’s Naked Liquid Lipstick, which comes in a peachy-nude hue that promises to be “a color that will fit you right the first time”.

The vibe: A brand said to have been born “out of necessity”, founder and CEO AJ Crimson says of his innovative beauty line, “I wanted to create a product inclusive of women of all ethnicities, a product all women could find ownership in and believe in.”

The goods: Check out the brand’s Ex-Factor Lipstick, which comes in five highly-pigmented and ultra-rich shades.

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The vibe: Founder and overall beauty-badass Jessica Blackler created the Jecca Blac brand in a bid to create a safe space for transgender women to “explore and learn about makeup”, a mission statement that has everything to do with inclusivity and accessibility for all.

The goods: As with all Jecca Blac products, we love the range of cruelty-free and vegan lipsticks. Try on the bold Qween lipstick, part of their Pride Collection range of lippies, with a matte and long-lasting finish.

The vibe: Make Beauty is clear on their ultimate mission in the industry, just check out the motto under the “Universal Beauty” tab on their website, where they state: “Beauty is for everybody. We create modern, multifunctional products that work with every skin tone, every age, every gender.” Now this is a vibe we can get behind.

The goods: Check out their Universal Stick — a unisex lip and cheek stain that changes colour when applied to the skin, resulting in a warm, ultra-flattering shade on all skin tones.

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The vibe: Founder and makeup artist Karissa Bodnar lost her good friend to cancer at 24 years old and decided to memorialize their friendship with a beauty brand determined to do some good and give back through the industry. The 100% cruelty-free products are formulated to be clean of harmful ingredients, safe for use on even the most sensitive of skin types, and with every purchase, a donation is made to help women thrive. From domestic abuse survivors to cancer sufferers, this brand is all about lifting others up and helping them to thrive with a portion of the proceeds from every product sold.

The goods: With semi-permanent “micropigments”, Thrive Causemetics Infinity Waterproof Eyeliner promises to stay put for over 24 hours.

The vibe: Fluide Beauty is all about fun and fluid beauty beyond borders, identifying themselves on their website as “An irresistible future where radical inventiveness & queer kinship thrives. To us, beauty is malleable, political, powerful, play. We are they. We are them. We are you.”

The goods: Fluide’s vegan and cruelty-free Lip Gloss in Mood Ring boasts moisturizing Vitamin E and jojoba oil to keep lips soft all day long.

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The vibe: A veteran brand in the industry, it was refreshing and a sign of the times when major beauty brand Estée Lauder expanded its much-loved and best-selling Double-Wear Stay in Place foundation to an impressive 56-shade range.

The goods: If you haven’t already, check out the pigment payoff and true full-coverage formula of Estée Lauder’s best-selling makeup, the iconic Double-Wear Stay in Place foundation.

The vibe: Self-described “go-to, anti-conformist makeup artist brand” Illamasqua is all about sticking to their three key mission points: cruelty-free beauty recognized by PETA, embracing self-expression in all forms, and professional, high-quality products. The brand was also the first to hire on transgender model and activist Munroe Bergdorf for their trailblazing gender-exploration campaign in 2017.

The goods: We’d recommend trying their cult-favourite Skin Base foundation. Not sure on your shade? No problem! For less than $2, you can order a sample shade to try before you buy.

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The vibe: With over 30 shades in their best-selling Born This Way foundation and concealer lines, Too Faced beauty brand is on board with inclusivity and makeup for all with their high-quality makeup products and branding.

The goods: Just check the countless positive reviews on their much-loved Born This Way Sculpting Concealer to see why this high-performing Too Faced product is one of our top picks from the brand.

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