While no doubt a pioneer for inclusive beauty with their wide range of colour-match shades and all-gender campaigns, Fenty Beauty is just one of the beauty brands paving the way in the #beautyforall movement. Check out 10 brands beyond Fenty that are all about inclusivity and making a difference in the beauty industry.
The goods: Check out Allure’s Best of Beauty 2019 winner, Milk Makeup’s Hydro Grip Primer. The award-winning formula uses hemp-derived cannabis seed extracts to plump and smooth, blue agave extract for all-day staying-power, hyaluronic acid for that glow factor and green-tint formula that comes on clear and flatters all skin tones.
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The goods: We love MFMG’s Naked Liquid Lipstick, which comes in a peachy-nude hue that promises to be “a color that will fit you right the first time”.
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The goods: Check out the brand’s Ex-Factor Lipstick, which comes in five highly-pigmented and ultra-rich shades.
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The goods: As with all Jecca Blac products, we love the range of cruelty-free and vegan lipsticks. Try on the bold Qween lipstick, part of their Pride Collection range of lippies, with a matte and long-lasting finish.
The goods: Check out their Universal Stick — a unisex lip and cheek stain that changes colour when applied to the skin, resulting in a warm, ultra-flattering shade on all skin tones.
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The goods: With semi-permanent “micropigments”, Thrive Causemetics Infinity Waterproof Eyeliner promises to stay put for over 24 hours.
The goods: Fluide’s vegan and cruelty-free Lip Gloss in Mood Ring boasts moisturizing Vitamin E and jojoba oil to keep lips soft all day long.
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The goods: If you haven’t already, check out the pigment payoff and true full-coverage formula of Estée Lauder’s best-selling makeup, the iconic Double-Wear Stay in Place foundation.
The goods: We’d recommend trying their cult-favourite Skin Base foundation. Not sure on your shade? No problem! For less than $2, you can order a sample shade to try before you buy.
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The goods: Just check the countless positive reviews on their much-loved Born This Way Sculpting Concealer to see why this high-performing Too Faced product is one of our top picks from the brand.
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