It looks like Prince William and Kate Middleton are making moves to bring the royal family into the 21st century with the launch of their very own YouTube channel. That’s right, the typically royally reserved Duke and Duchess of Cambridge are opening up to the public by offering behind-the-scenes glimpses of their everyday lives – bloopers and all. Perhaps they were influenced by a certain social media savvy couple currently residing in California?
On Wednesday, William and Kate dropped the teaser video for their channel – 25 seconds of quick cuts that offer a glimpse of their busy schedules and casual banter. (Royals: they’re just like us!) The couple even got ahead of the media by joking outright about getting a YouTube channel for the first time ever… in 2021. “Better late than never – we’re now on @YouTube,” the video was captioned. But for all the jokes and smiles, even the most hardcore Cambridge fans have to admit that the channel will still be heavily (and royally) curated by Her Majesty and team. After all, we’re talking about the heir to the throne here.
The timing of the YouTube channel will no doubt raise some eyebrows, considering it comes on the heels of Prince Harry and Meghan Markle‘s explosive Oprah Winfrey interview in March and public accusations that the royal family is racist – something William vehemently (and awkwardly) denied to a reporter. Is there a dash of damage control to this new channel?
The launch of the channel also could be seen as way to make the more traditional, rule-abiding couple more relatable (and interesting) to the younger generation. We already know the Cambridges have the older generation of Brits in their back pocket. A quick peek at one of the many UK-based polls focused on the royal family almost always reveals that William is right behind his grandma, Queen Elizabeth, in a popularity contest. If nothing else, it will be interesting to see how this plays out in the coming weeks and months.
William and Kate celebrated their 10th wedding anniversary last week. To mark the occasion they dropped two new portraits and surprised fans with an at-home video featuring their kids Prince George, 7, Princess Charlotte, 6, and Prince Louis, 3.