If you’re from the Great White North, you know that Canadians take pride in sharing some of the world’s best and most unique offerings — think butter tarts, Caesars, poutine and even bagged milk.
Some of the world’s beloved celebrities and most popular brands come from Canada. In true Canadian fashion, it’s no surprise that many local celebrities have teamed up with their hometown brands and beyond to create seriously cool collaborations. Over the years, we’ve seen some amazing and unexpected brand partnerships, but there’s just something about these collaborations that make them truly iconic. Here, we’ve rounded up some of the coolest Canadian celebrity brand collabs we’ve seen in recent years.
Justin Bieber and Tim Hortons: “Timbiebs” Timbits
Arguably one of the most-recognized Canadian brands, Tim Hortons, partnered with pop superstar Justin Bieber in 2021 to launch three limited-edition Timbit flavours, called “Timbiebs” — Chocolate White Fudge, Sour Cream Chocolate Chip and Birthday Cake Waffle — along with a lineup of exclusive merchandise. Wondering what Timbiebs taste like? Here’s a review of the superstar flavours.
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Jillian Harris and Melanie Auld
Well-known for appearing on The Bachelor and The Bachelorette, Jillian Harris’ resume also boasts Canadian TV personality, interior designer, blogger and more. Harris’ collaboration, the Jillian Harris X Melanie Auld Adorned collection, is all about beautiful jewellery. The Lucky Charm collection, for example, offers six adorable charms, in a variety of different materials to choose from to fit everyone’s style and budget.
Drake and Canada Goose
He might be one of the highest-selling individual artists of all time and topped charts around the world, but Drake has serious hometown pride and isn’t afraid to show it. Not only does he frequently stay in his Toronto Mansion, Drake’s October’s Very Own (OVO) also joined forces with Canada Goose to release multiple collaborative collections over the years.
Shawn Mendes and Roots
In 2019, the Toronto-born singer partnered with Canadian apparel brand Roots on a limited-edition capsule collection. The collection included loungewear, hats and a bomber jacket, embroidered with an exclusively design rose graphic.
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Wayne Gretzky and OVO
Wayne Gretzky and Drake’s OVO brand is the collaboration you probably didn’t expect and never knew you needed. The Toronto rapper teamed up with the Great One to model threads for new additions to the clothing line back in the fall of 2020, and it was epic.
M.A.C Cosmetics and Tessa Virtue
M.A.C Cosmetics was founded by Canada’s Frank Toskan and Frank Angelo, so it’s only fitting that they teamed up with one of Canada’s best athletes when they teamed up with Canadian Olympian Tessa Virtue in 2020. The campaign celebrated the ice dancer with a limited-edition lipstick hue, a satin warm pink shade in an exclusive gold polka-dot packaging.
Air Canada and Sandra Oh
Sandra Oh is a beloved Canadian star known for her roles in Grey’s Anatomy, Killing Eve and Turning Red — and she’s also represented Canada in commercials for Air Canada. In 2019, Sandra Oh returned for a second commercial in Air Canada’s campaign, once again telling passengers to “travel like a Canadian.”
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