Want your professional profile to rank high on LinkedIn? Nowadays, with algorithms and key-word searches, your experience may not be enough. Stop using the wrong words, and use these LinkedIn profile tips so you can get the job you want.
How to write a professional profile
So, don’t copy and paste your resume. Instead of the first word being your current job title, create a summary of the job you want next under the “About” section in your LinkedIn page. If you’re an entrepreneur or self-employed, Perrin says to use LinkedIn as a space to attract clients by letting them know you are credible, reliable and effective. Show off!
LinkedIn profile tip: Market yourself with key words
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The best Linkedin profiles do this
Don’t just list your duties, like oversaw, produced, etc. – list your work movement in your resume. “Speak to your effectiveness and your ability to perform and deliver results,” says Perrin about the first two objectives. “If you’re applying for a managerial position, you want to talk more about your ability to lead, communicate, keep a team functioning and optimized for results.”
“Managed” doesn’t say much on a LinkedIn Profile
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The word you should use instead of “deliver”
To rank higher in the application process – automated on LinkedIn – Perrin says you have to be selective about your words. Instead, consider “communicate,” as used in her example. “I communicated a project that resulted in 25 per cent more sales.”
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Two words the best LinkedIn profiles avoid
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Stop cutting, and add power key words
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Beyond the basic LinkedIn profile
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More results with better words on your professional profile
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Move beyond your current job
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Show your worth on LinkedIn
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Don’t skip this section on LinkedIn
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