It shouldn’t be surprising to hear of a celebrity parlaying their success into a side-hustle business. In fact, some of these endeavours are so fruitful, it can even become their main job. And considering the industry these stars are a part of, it shouldn’t be too surprising that they’re hitting it big in the beauty biz.
From Rihanna’s boundary breaking shades to J.Lo’s massive collection, we celebrate the celebs who boast beauty lines we can’t get enough of.

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1 / 10
Rihanna, Fenty Beauty
She may have started her career in the music industry, and scored the occasional gig, but it's the beauty industry that has won her the most accolades. Her collection caters to 50 different skin tones and if that's not all-inclusive and life-altering, we don't know what is.
FYI, these are the best beauty brands, according to the Internet.
FYI, these are the best beauty brands, according to the Internet.

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2 / 10
Kylie Jenner, Kylie Cosmetics
Her billionaire-ness might not exactly be self-made but she's managed to bring in some serious bank thanks to Instagram fame and savvy marketing. The products themselves have received mixed reviews but her fans will happily continue to support their girl.

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3 / 10
Drew Barrymore, Flower Beauty
The overall result is dewy and glowy yet oh-so-natural — if your skin is on the lighter side. Because while the best thing, hands down, is the cost as this might be the most affordable celebrity cosmetics line ever, the worst, unfortch, is the lack of shades which is about a dozen or so, in mostly Caucasian tones.
SEE ALSO: These cult-fave beauty products can only be found in drugstores.
SEE ALSO: These cult-fave beauty products can only be found in drugstores.

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4 / 10
Eva Mendes, Circa Beauty
The full-service cosmetics brand strives to provide women with makeup that celebrates femininity all with a classic, elegant touch. From foundation to an extensive line of eye products to their most popular products, the intense and punchy lipsticks, but the packaging could be a little less cheap — though perhaps that's what happens with a price point this low.

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5 / 10
Ashley and Mary Kate Olsen, Elizabeth and James
The twins' fashion label launched two fragrances in 2013 and was so successful, they embarked on adding more to their collection, from body oil to hand cream to dry shampoo. Not a huge line but the scents of their products will keep you coming back for more.
May we have your attention, please? These products actually do what they say they'll do.
May we have your attention, please? These products actually do what they say they'll do.

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6 / 10
Jessica Alba, The Honest Company
Alba's company is all about bringing eco-friendly, non-toxic products to the people, so naturally she broadened her merch from masses. What began, in 2012, as a way to provide a safe alternative to baby products, it quickly evolved into household products before breaking into the beauty industry, everything from makeup and hair care to skincare and sunscreen.
These multi-purpose beauty products — that do double, sometimes triple duty — need to be in your life stat!
These multi-purpose beauty products — that do double, sometimes triple duty — need to be in your life stat!

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7 / 10
Erika Girardi, Erika Jayne x Too Faced Cosmetics
The Real Housewives of Beverly Hills star collaborated with Too Faced to bring out all kinds of fabulousness, from lip kits, a lip plumper, a highlighter, an eyeshadow palette and body shimmer, of course.

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8 / 10
Kat Von D, Kat Von D Beauty
If you're looking for subtle, avoid the tattoo artist's wild line. But if you're looking to feel bold and beautiful and have your products in unique packaging, this is for you.

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9 / 10
Miranda Kerr, Kora Organics
If you're looking to achieve a supermodel glow that's similar to Kerr, her chemical-free products are for you as they're designed to help "detoxify and recharge your skin." Where do we sign up?
You can do these beauty treatments in under a minute. For real.
You can do these beauty treatments in under a minute. For real.

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10 / 10
Iman, Iman Cosmetics
The supermodel was the first celeb to formulate makeup products for POC, perhaps serving as inspo for RiRi. It launched in 2004 and continues to be a mainstay, featuring bronzers, foundations and lipsticks for those with darker skin tones. Excuse us while we bow down to the OG.
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YOU MAY ALSO LIKE: 15 best nail polishes for everyday use.
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