These are the Best Beauty Brands, According to the Internet

Posted by Susy Alexandre on January 30, 2019

From skincare to fragrances – and all the glorious makeup in between – we’ve scoured popular beauty retail sites to bring you some of the top-rated beauty brands of the last year. These brands and products got top marks from customers who have rated, reviewed and raved about them on sites like Sephora, Amazon and Ulta. So get ready, get set and get shopping, as you fill up your online cart with the best-loved beauty brands on the market.

  •  Mario Badescu
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    Mario Badescu

    Amazon features Mario Badescu products in the majority of their beauty-based bestseller lists, with their popular Facial Spray with Aloe a popular pick amongst fans of the brand. An Amazon’s Choice product, the facial spray is a cult-favourite, boasting over 1,000 positive reviews on the site.

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  •  Fenty Beauty
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    Fenty Beauty

    Sephora features Rihanna’s own Fenty Beauty as one of its top-selling brands of 2018. The line is making waves amongst online reviewers, where its Pro Flit’r Longwear Foundation took Influenster’s Reader’s Choice 2018 top spot in their Luxury Foundation category, with nearly 11,000 positive reviews.

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  •  Burt's Bees
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    Burt's Bees

    The iconic beauty and skincare brand Burt’s Bees has always been best known for its chapstick, which remains one of the bestselling lip care products on the market. Consistently topping the list over at Amazon, Burt’s Bees products, in particular their 100% Natural Beeswax Lip Balm, holds firm as a beauty staple for those in-the-know.

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  •  Physician's Formula
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    Physician's Formula

    The hype is real. You simply can’t talk about popular beauty brands available online without Physician’s Formula coming up again and again. Clinically tested, doctor recommended and cruelty-free, this brand is all about conscious beauty. So, what is their biggest hit amongst online shoppers? That’s easy: Physician’s Formula Murumuru Butter Bronzer, a top contender on Amazon's list of bestselling makeup. Rich in nutrients and praised for its creamy texture, this bronzer is a staple for anyone out to capture that “summer glow” year round.

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  •  Huda Beauty
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    Huda Beauty

    When 320,000 people tag a product as one of their “loves” on Sephora's website, you know you’ve got a hit. Founded by renowned beauty influencer Huda Kattan, this brand has quickly established itself in the luxury beauty game, with their Liquid Matte Lipstick consistently taking top rank amongst beauty retailers.

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  •  Weleda
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    Weleda

    With nearly 1,400 reviews on Amazon, 73% of which are 5-stars, Weleda's Skin Food has been a longtime online beauty favourite. Cerified natural, Weleda's Skin Food is loved for its ultra-rich moisturizing properties. Ringing in at under $20, it’s no wonder this budget-friendly cream ranks high as an online bestseller year after year.

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  •  BeautyBlender
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    BeautyBlender

    A 10-time Allure Best of Beauty winner and bestseller on Sephora's website, there’s little wonder why the original blender, that would go on to inspire countless imitations, is popular year after year. With 290,000 “loves” on Sephora's website, the little blender that could hasn’t changed much since first launching in 2007. And for good reason: it just works. You’ll be hard-pressed to find a single beauty fanatic who doesn’t count their BeautyBlender as a “must-have” tool in their arsenal.

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  •  L’Oréal Paris
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    L’Oréal Paris

    The makeup giant takes top rank for several categories of beauty on Amazon, but one product in particular stands out above the rest as a major bestseller. L’Oréal’s Voluminous Lash Paradise mascara was the top mascara at CVS in 2018 and continues to be the bestselling mascara on Amazon.

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  •  Sephora
    9 of 22

    Drunk Elephant

    Another Allure Best of Beauty winner in 2018, Drunk Elephant has quickly risen in the ranks as one of the top contenders in the new wave of conscious beauty brands. In 2018, Drunk Elephant won Influenster Readers’ Choice Award for best indie facial moisturizer. It also received top marks for moisturizers on BestProducts.com. The brand is also a bestselling product at Sephora, where its popular Lala Whipped Retro Cream has 90,000 “loves” and over 1,000 positive reviews.

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  •  The Ordinary
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    The Ordinary

    The stuff of skincare dreams, Canadian brand The Ordinary aims to provide consumers with no-frills, high-potency products, full transparency of ingredients and an abundance of information as far as use and results. The best part? It’s super affordable, with most products from the line ringing in at under $10. No wonder retailers like Sephora and Beauty Bay (where the popular 100% L-Ascorbic Acid Powder is rated 4.8 out of 5 stars) can hardly keep the products in stock.

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  •  Bio-Oil
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    Bio-Oil

    Hypoallergenic and clinically proven to reduce visibility of scars and stretch marks, the Bio-Oil brand has been a trusted go-to product of savvy shoppers for many years. It remains a bestseller and Amazon's Choice product. The US website boasts over 6,000 reviews, averaging at 4.1 stars out of 5.

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  •  Laneige
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    Laneige

    The beauty line owned and launched by luxury brand AmorePacific has had a good year. Just ask the 160,000 Sephora customers who added Laneige’s products to their list of “loves” this year or the 4,000 reviewers on the site who have the brand’s Lip Sleeping Mask averaging in at 4.6 out of 5 stars. You might also want to try their popular Eye Sleeping Mask (in gel formula), another one of Allure’s 2018 Best of Beauty winners.

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  •  Dior
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    Dior

    Dior as a popular beauty brand is a no-brainer, but it’s their perfumes that have been getting top marks on Sephora, where three fragrances by the industry giant make the retailers bestseller list. One example is J'adore Eau de Parfum, the ultra-feminine floral scent that has actress Charlize Theron dripping in gold for its commercials and over 40,000 Sephora customers tagging this one under their list of “loves.” With nearly 1,000 reviews and an average of 4.6 out of 5 stars, beauty brand Dior continues to impress with their ability to thrive in an industry that’s constantly pumping out new brands and products.

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  •  Living Proof
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    Living Proof

    In Ulta’s 2018 roundup of their bestselling beauty products, Living Proof’s Perfect Hair Day Dry Shampoo took top marks with a 90% recommendation rate and 4.5 stars out of 5. The top reviewer comments were “great smell” and “cleans thoroughly." We also love that this is one of the few dry shampoos that won’t leave a powdery white residue in your hair after use.

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  •  Thayers
    15 of 22

    Thayers

    The number one bestseller in the facial toner category on Amazon and a longtime beauty cult favourite, Thayers' Witch Hazel has over 4,000 reviews, averaging out to 4.6 out of 5 stars, with 79% of reviewers giving this one a full 5-star rating. Alcohol-free and soothing on the skin, Thayers' Witch Hazel promises to help in tightening pores, locking in moisture and controlling oil production. And, based on the reviews, this one seems to live up to the hype.

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  •  Dyson
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    Dyson

    Hair is a major part of your beauty routine; and if you’re looking for a top-rated dryer that protects from heat damage, while also cutting your dry time in half, look no further than the sleek and innovative Dyson brand. A bestselling hair product on Sephora and a 2017 Allure Reader’s Choice Award winner, the hefty price tag ($500!) for their most popular hair dryer doesn’t seem to be discouraging shoppers. TrustedReviews.com gave this one an almost perfect score in 2018 and a whopping 94% of reviewers on Ulta say they would happily recommend this one to a friend.

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  •  NARS
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    NARS

    Consistently ranking in as one of the top luxury beauty brands, NARS Cosmetics is a force to be reckoned with. Their Radiant Creamy Concealer, a bestselling makeup product on Sephora has over 10,000 reviews (more than half of which are 5-stars) and 650,000 “loves” on the site. With 30 shades of buildable coverage to choose from and a formula that’s free of sulphates, parabens and phthalates, it’s not surprising this popular NARS product was a 2018 Allure Reader’s Choice winner.

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  •  Aztec Secret
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    Aztec Secret

    You can’t do a roundup of bestselling beauty products without talking about the beauty cult favourite Aztec Secret, specifically their number one Amazon bestseller, the Indian Healing Clay. With over 19,000 customer reviews, 73% of which are 5-stars, this is the facial mask people turn to when they want a serious deep pore cleansing. On Influenster, 84% of users give this one 5-stars, with one reviewer noting “it works especially well for those with oily or congested skin.”

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  •  IT Cosmetics
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    IT Cosmetics

    A top-rated product on Ulta, Sephora and Amazon, IT Cosmetics CC Cream with SPF 50 seems to achieve the impossible by offering a full-coverage formula and high SPF rating. The 2018 Allure Reader’s Choice winner is clinically tested, cruelty-free and talc-free, making it a beauty pick we can get on board with in 2019.

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  •  Estée Lauder
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    Estée Lauder

    An iconic luxury beauty brand, Estée Lauder has an established fan base and, seemingly, shows no signs of slowing down in maintaining relevance in the industry. With their foundation being the cornerstone of their brand, it’s not shocking that their popular Double Wear Stay-in-Place Foundation, which offers 56 shade options, ranks at the top of their product line. On Sephora, the 2018 Allure Best of Beauty winner boasts 300,000 “loves” and 4,000 reviews, averaging at 4.4 stars out of 5.

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  •  Essie
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    Essie

    One of Ulta’s top-rated products of 2018, Essie continues to be one of the most popular nail polish brands worldwide. Over 90% of Ulta reviewers would recommend the award-winning formula to friends. It also ranks high on Amazon for bestselling nail polish brands; and is featured as an Amazon’s Choice pick. Of Essie’s wide range of colours, you might be surprised to discover that their most popular and bestselling shade is the muted pale pink Ballet Slippers.

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  •  Sephora
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    Anastasia Beverly Hills

    Any luxury beauty lover is probably already familiar with the Anastasia Beverly Hills brand. Known for everything from lipstick to highlighter, the brand has popular product picks in almost every category. Sephora features their highly coveted (and often sold out) Brow Wiz pencil as one of their bestselling brow products, with over 560,000 “loves” and 13,000 reviews, ranking in at 4.4 stars out of 5.

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