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Study: The Majority of Canadians are Struggling to Feed Their Households

woman in grey sweater and beige coat reaches for produce on the shelf at the grocery store

If you’re feeling a distinct financial pinch while you’re shopping for groceries, you’re not alone. In fact, according to a new study by the Angus Reid Institute, the majority of Canadians — 57 per cent — are now finding it challenging to feed their households. 

This percentage is high on its own, but it’s more striking in comparison to the Angus Reid Institute’s research in 2019. When asked the same question that year, only 36 per cent of Canadians said that they were having difficulty feeding their households.

While these numbers are certainly disheartening, they are not entirely surprising. Amid Canadian inflation rates hitting a 30-year high and recent predictions that grocery spending could surge by around $1,000 for a family of four, the financial challenges that many Canadians are facing are clear.

See also: Food prices rise by 4 per cent — and these products were hardest hit.

Fresh ways to reduce grocery bills

While inflation and food costs may be on the rise, many Canadians are finding ways to cut down on grocery bills to help counter the strain. From changing food spending habits (including buying food in bulk and using coupons) to using new technology (such as a grocery app that helps shoppers find and save on food before it expires), shoppers in 2022 are looking for ways to save. 

Related: Joshna Maharaj on tackling food security, inclusion in Canada’s hospitality industry + more.

These mitigating strategies appear to be increasingly important as we navigate a challenging year. The same Angus Reid Institute study also found that less than a quarter of Canadians are feeling optimistic about their financial standing getting better in the year to come, while 29 per cent feel it will get worse.

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