Your browser is not supported. We do our best to optimize our websites to the most current web browsers. Please try another browser.

Reese Witherspoon’s Hello Sunshine to Adapt World of Women NFTs Into Films and TV Shows

Actress Reese Witherspoon during an interview on Thursday, December 17, 2021
Getty Images

Hello Sunshine, the media company founded by Oscar-winner Reese Witherspoon (and which is behind series like Big Little Lies and The Morning Show), has joined forces with female-led NFT collective World of Women (WoW). 

Launched in July 2021 with around 10,000 digital artworks made by women creators, World of Women has fast become a popular and profitable purveyor of non-fungible tokens. The collective is changing the male-dominated narrative in the world of crypto currency, alongside a mission to celebrate inclusivity and equality. 

Related: This is how much money you should be saving every month.


View this post on Instagram


A post shared by Hello Sunshine (@hellosunshine)

Hello Sunshine too has been pushing to make space for women creators and storytellers in Hollywood, and the two will now collaborate to build out a World of Women character universe and franchise into entertainment properties such as feature films, as well as scripted and unscripted TV series. 

The partnership with such a large, traditional media brand is another example of the surge in popularity NFTs have seen over the past year, and that media companies continue to be on the lookout for unique intellectual property they can build storyworlds around. 

See also: Survey: 31% of Canadians sought a side hustle to boost their income.

“While the crypto and NFT space is largely dominated by men, there are inspiring leaders like World of Women creating incredible communities for women during this massive shift for media and technology,” shared Witherspoon. “We’re proud to partner with WoW to expand their universe of characters and to develop innovative scripted and unscripted content. We look forward to engaging with the remarkable WoW community at every step of this partnership and creating opportunities for WoW holders to work collaboratively with Hello Sunshine on transforming the WoW art into powerful stories.”




View this post on Instagram


A post shared by World of Women (@worldofwomen.nft)

Witherspoon has expressed interest in the past in NFTs, cryptocurrency and in World of Women’s mission. The collective is set to release its second NFT collection sometime this year. Presently, according to Vanity Fair, the current WoW NFTs fetch six figures, and they have generated more than $120 million in trading

As for Hello Sunshine, Witherspoon actually recently sold a majority stake in the production company to Candle Media, which is headed by former Disney execs Kevin Mayer and Tom Staggs. The company is also currently adapting Delia Owens’s Where the Crawdads Sing and has rights to Aline Brosh McKenna’s Your Place or Mine.  

See also: Sign up for the Slice newsletter.


Latest News

This content is restricted to adults of legal age.
Please enter your birthdate to confirm.
Date of Birth