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Instagram Cult Beauty Products You Need Right Now

Instagram has changed the game for the beauty industry through its highly visual nature and always-improving shopping features. Makeup fanatics can watch their favourite influencers through quick how-to videos and creative photos that are posted every day to the platform. Its no wonder Instagram has been the go-to place for birthing new brands and product discovery. Beauty brands who take advantage of this platform — and do it right — come out on top. Here’s a roundup of products made popular through Instagram and inspired a cult-like following to their brands.

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