They say if you do what you love that you’ll never work a day in your life. But how does one transform a passionate project into a successful gig? We caught up with Ziba Style Bar founder and Go Here, Meet Her subject Solange Ashoori to get her hot take on how to turn your passion into a business.
Find your niche
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People at table on devices
“I took a long time to calculate all of my risks, put all my ducks in a row, and figure out how to get it done,” she says. “That process took a long time and the finalization process of the business took about two years.”
Have a long timeline
Become business savvy
Hire experts when needed
Surround yourself with like-minded people
Ignore the naysayers
“Constructive criticism should be taken into account, but you should be able to navigate the difference between someone just criticizing what you’re doing versus someone trying to help you improve what you’re doing or to make your idea more successful,” she says. “In terms of the naysayers? I mean, who cares about them. They’re there. They’re going to be there all the time. And they don’t matter.”