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How to Get the Glowy, Clean Girl Makeup Look

A fresh faced model
Getty Images

If you’ve scrolled through TikTok recently, chances are you’ve likely seen someone doing a clean girl makeup routine. It’s a popular trend as of late thanks to the rise of the clean girl aesthetic and for good reason: it’s an elevated take on no-makeup makeup, and it makes you look effortless.

The trademarks of clean girl makeup include glowy skin, glossy lips, fluffy brows and minimal eye makeup (think: celebs like Hailey Bieber or Yara Shahidi). Gone are the days of heavy contouring and baking popularized by the Kardashians. Instead, the minimalist look is in. And the best part? No matter who you are, it’s a fairly simple look that can be achieved with only a few products.

Taking our cues from TikToker @xolizahbeauty — whose clean girl aesthetic video went viral — these are tips on how to achieve the clean girl look.

Related: Our favourite new beauty drops for June 2022.

Step one: Start with a clean base

To have makeup that looks natural, you need to start by prepping your skin. This means cleansing and applying your moisturizer and SPF. Once you’ve done that, feel free to go in with a primer if you want, but it’s not necessary — in the case of this makeup look, less really is more.

Juice Beauty SPF and moisturizer

SPF 30 Oil-Free Moisturizer, Juice Beauty, $42.

See also: The best beauty brands NOT sold at Sephora.

Step 2: Go in with a creamy concealer

Apply a creamy concealer to areas such as your chin and under your eyes. If you have any blemishes that you want to cover up, apply it to those areas as well. Then blend it all together with a damp beauty blender for a seamless look that looks like your own skin, only better — no foundation needed. If you want, also feel free to set those areas with some powder.

Kosas creamy concealer


Revealer Super Creamy + Brightening Concealer, Kosas, $37.

See also: The best Indigenous beauty brands to keep in your makeup bag.

Step 3: Brush those brows

Whether you want to simply fill in your brows or brush them out, that’s up to you. But a good brow gel will lock them in place either way. Ensure that their shape frames your face for the best results.

Try this natural brow gel from Bobbi Brown to help keep everything tidy.

Bobbi Brown eyebrow gel
Shoppers Drug Mart

Natural Brow Shaper & Hair Touchup, Bobbi Brown, $35.

You may also like: The ’90s frosted eyeshadow makeup trend is back and better than ever.

Step 4: Add some blush (highlighter is optional)

Part of the clean girl aesthetic involves looking healthy and flushed, and blush is the perfect way to get a pop of colour on your cheeks. You can also add a touch of highlighter to make your cheekbones really pop if you want, but if you truly want that minimalistic look then blush is more than enough.

Rare Beauty blush

Soft Pinch Liquid Blush, Rare Beauty, $26.

Related: Does every celeb need a beauty brand? (plus the ones we actually love).

Step 5: Swipe on some lip gloss

Make your lips look perfect with a touch of gloss. This one from Buxom will plump your pout while also giving you a ton of shine.

Buxom lip gloss

Full-On Plumping Lip Polish Gloss, Buxom, $29.

See also: Cheekbone Beauty releases water crisis-inspired lip gloss campaign.

All products featured on are independently selected by our editors. However, when you buy through links in this article, we earn an affiliate commission.

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