First came K-Beauty, then J-Beauty — now G-Beauty is our latest obsession. The latest in German skincare is anything but a trend. With in-depth biomedical research, cutting edge technology and ultra-clean ingredients, it’s no wonder that celebrities from Victoria Beckham to Kourtney Kardashian are infatuated with these results-driven brands. Here’s everything you need to know about G-Beauty.
What is G-Beauty?
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What’s the difference between K-Beauty and G-Beauty?
G-Beauty, on the other hand, takes a farm-based, organic approach. While K-Beauty started with a concerted effort by the South Korean government to market their products globally, the German government has no hand in marketing these German products. K-beauty is targeted to a younger consumer, known for its playful elements and colourful packaging, while G-Beauty is minimalistic, science-backed, and targets an older consumer.
How popular is G-Beauty?
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Who should consider using G-Beauty products?
What are the best G-Beauty Brands?
Other brands to check out include: Dr. Hauschka Rose, QMS Medicosmetics, Susanne Kaufmann, Nivea, Dr. Michael Pager, and Weleda.
What’s the most important step in a G-Beauty skincare routine?
Which products should I start with first?
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