It’s been quite the news cycle for perfumes this week. Not only did Adam Driver break the internet with his new Burberry campaign, but Rihanna joined the convo with a sneak peek of her own upcoming scent.
See also: Bad girl RiRi: Rihanna’s style evolution.
Earlier this week, Fenty Beauty turned heads after they posted a video featuring a perfume bottle to its official Instagram page, captioning it: “Something sensual, confident yet sexxy coming your way very soon…”
Rihanna later took to the Fenty Skin account to share her excitement about Fenty Eau de Parfum. “That’s the thing I love the most: it’s an experience, it’s a memory, encapsulated into a fragrance. One smell, you’ll never forget it,” she wrote.
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After fans voiced their excitement in the comment section, Fenty followed it up with a teaser snap of the perfume bottle, revealing that the new scent would drop as early as Aug. 10. Good things happen during Leo season!
Yesterday, the company announced in a press release that the scent is “a memory encapsulated into a fragrance,” with notes of “sensual magnolia,” “seductive musk,” “vibrant fruit” and “spice.” In short: it’s super floral.
Related: Rihanna’s hair transformations through the years.
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RiRi has reputation for shaking things up in the beauty industry. Not only has she made a point of prioritizing diversity and representation in her shade ranges and campaigns, but she’s also incorporated sustainability into her brand with refillable packaging. We stan a sustainable icon!
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