Unless you’ve been living under a rock, you’ve likely noticed that pretty much everyone is falling in love with hot-pink hues lately, sparking the fashion trend known as “Barbiecore.” The trend is exactly what it sounds like: think bubblegum, fuchsia and hot-pink outfits with feminine flair. It’s all about dressing like Mattel’s most iconic doll and surrounding yourself in everything pink.
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When Valentino launched its Valentino Pink PP collection for Fall/Winter 2022 at Paris Fashion Week, stars such as Anne Hathaway and Florence Pugh showed up in electric-pink dresses and platform shoes, looking like the chic Barbie dolls we grew up with. The internet ate up their looks with glee, and suddenly it felt like everyone was lusting over hot pink clothes and accessories.
Florence Pugh rocked a cascading, tulle gown for a dreamy take on Barbiecore, while Anne Hathaway opted for a more modern look with a short, sequined dress and matching bag.
Then, Zendaya and Lewis Hamilton starred in a campaign for the brand rocking eye-catching monochromatic fuchsia fits. Plus, Greta Gerwig’s upcoming Barbie movie starring Ryan Gosling and Margot Robbie also helped to jumpstart the Barbie resurgence, when photos of the two stars on set decked out in ’80s-inspired workout gear emerged.
Barbiecore is all about embracing the boldest, most fun parts of fashion — so that you can look good while embracing your playful side through clothes and accessories. There are no hard-and-fast rules to the trend, other than that you really need to love pink.
And if you’re not sure about the fashion side of Barbiecore, don’t worry — you can also try out the trend at home by bringing some Barbiecore touches to your home decor.
How to pull off Barbiecore
For fashion lovers who have always dreamed of dressing like Barbie, this is your time to shine. But if you’re someone who is nervous about looking like a bottle of Pepto, no need to fear — Barbiecore is meant to be fun and bold. But if you’re worried about buying a hot-pink blazer or pair of shoes you won’t wear again, you can start to integrate some pink pieces into your wardrobe that feel timeless and classic, rather than a microtrend that will be done to death by autumn.
Here are some pieces to invest in to help you nail the Barbiecore aesthetic.
Try a simple dress
This bold pink dress is a perfect fashion staple to start with, since it’s solid and can be paired with other items in your closet. It’s the perfect piece for summer.
Get sporty in cargos
Barbiecore doesn’t have to be all about dresses and bows and sparkles. It’s truly for everyone, and these pink cargo pants are perfect for those who want to add a pop of colour to their outfits without losing the comfort of pants.
We’re taking our inspiration from Sebastian Stan’s Valentino Met Gala look with these pink cargos.
WONDERWINK Womens Fashion Cargo Pant, Amazon, $26.
Channel Barbie with a pink purse
This cute purse looks like it belongs in Barbie’s closet, and for that alone it deserves to be one of your accessories.
Keep it simple with a fuschia blouse
If you want to live out your Barbie dreams but you’re worried about looking unprofessional, a pink satin blouse works for both a day at the office and drinks after work.
Satin effect shirt, Zara, $40.
Add some sparkle with clips
Some pink hair clips are the perfect way to ease into the Barbiecore trend if you’re not ready to go full-in on fuschia. These dainty pearly ones are the perfect way to accessorize your mane.
Pink and white pearl hair clips, Etsy, $8.