Iconic French fashion house Louis Vuitton is teaming up with K-pop superstars BTS as the brand’s newest ambassadors.
Announcing the news in a press release, Louis Vuitton called BTS “one of the most renowned and influential groups in the world,” and stated the groups “ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House.”
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The luxury brand also took to Twitter to reveal the partnership on April 22:
#BTS for #LouisVuitton. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. pic.twitter.com/WzRHWb3piB
— Louis Vuitton (@LouisVuitton) April 23, 2021
Fans had already been speculating that a partnership with the Grammy-nominated singers was in the works when the popstars wore stylish Louis Vuitton suits to music’s biggest night earlier this year.
Related: Style trends spotted at the 2021 Grammys.
The groups members Jungkook, J-Hope, Jimin, V, RM, Jin and Suga will not only be dressed in Louis Vuitton designs for performances and appearances, but they will also reportedly be working together on some yet-to-be-revealed special projects.
Virgil Abloh, Louis Vuitton’s men’s artistic director, reacted excitedly to the announcement in a tweet:
.@bts_bighit for #LouisVuitton. “I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture.” – @VirgilAbloh, Men’s Artistic Director. #BTS pic.twitter.com/1GM3aYef6U
— Louis Vuitton (@LouisVuitton) April 23, 2021
Although this is the first time BTS is officially teaming up with a fashion house, the record-breaking group has sported many designer looks over the years. They rocked outfits from Dior while touring in 2019, and each member has their own personal favourite brands they admire. Jin has been known to enjoy Givenchy, and J-Hope has sported Balenciaga from time to time.
While fans wait to see what eye-catching LV looks the singers will step out in next, in the meantime they can gear up for the group’s upcoming Japanese album BTS, The Best which drops June 16.
