If you think of celeb-loved or celeb-run shapewear lines, the ones that come to mind are likely SPANX or SKIMS. However, in light of Kim Kardashian’s recent harsh comments about women in business, some people might be looking elsewhere for a brand to support. Luckily for all of us, Lizzo has a shapewear line on the way — Yitty — and it’s set to be inclusive and body positive.
What is Yitty?
Yitty is Lizzo’s childhood nickname, and the Grammy-winner has said that Yitty will be for everyone.
“This is *not* an invitation to change who you are… this is an opportunity to BE who you are on your terms. I don’t know about y’all — but I’m sick of people telling me how I’m supposed to look and feel about my body,” she wrote on Instagram. “I’m tired of discomfort being synonymous with sexy. If it’s uncomfortable TAKE IT OFF. And if it makes you feel good PUT IT ON. @YITTY isn’t just shapewear, it’s your chance to reclaim your body and redefine your beauty standard.”
You may also like: Lizzo gave an epic history lesson with a ‘Twerk Talk.’
Through a partnership with Fabletics, the line will carry items like bras, leggings and more, and come in a wide range of sizes, from XS to 6X. The brand is also carbon-neutral and eco-friendly with over 65 per cent of the pieces being made with recycled fibres, and its fully recycled packaging, according to People.
View this post on Instagram
“I’m selling that more than I’m selling thongs, more than I’m selling bodysuits or I’m selling shapewear,” Lizzo told the New York Times. “I’m selling a mentality that ‘I can do what I want with my body, wear what I want and feel good while doing it.’”
Knowing Lizzo, the line will be empowering, comfortable and perfect for any and all twerking sessions. The collection will be available online on April 12.
You may also like: Sign up for the Slice newsletter.