KLM's search dog a fake

With all the added fees and increasingly grumpy passengers, it's tough for airlines to get positive social media traction. But occasionally they do something innovative that gets them a big thumbs up from the Twitterverse.

Case in point: KLM, the national airline of the Netherlands.

Earlier this week, KLM released a slick new video about their lost and found operations at Amsterdam Airport Schiphol. The star of the video? Sherlock, the lost and found beagle.

KLM's search dog a fake

I smell payday!

In the video, cute little Sherlock takes a whiff of an item someone left on the plane and then races around the airport to sniff out the item's owner.

Here's the adorable video:

But wait! It turns out that Sherlock is actually an animal actor. The airline doesn't really employ a lost and found dog.

KLM's search dog a fake

Hold on, I have to take this call from my agent.

"We were told that the members of KLM’s Lost & Found team sometimes track down passengers before they even realize they’ve lost something," Alex Herwig and Jeroen Thissen, the creative team behind the ad, explained to MediaBistro.

"We feel they are a bit like detectives. So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog."

The agency hinted that Sherlock may make an appearance in the future.

KLM's search dog a fake

If you need me, I'll be at craft services.

So, does it matter? The video is certainly cute and has gone viral – which was the goal in the first place. It's definitely good marketing – unless there's a big backlash when people learn the truth. If they care at all.

I guess this means that we can't believe everything we see on the Internet.

Doug-Murray-Bio-NEW1.jpgDoug Murray is a journalist and traveller. Based in Vancouver, he's been to more than 50 countries and lived in West Africa, Mexico and Guatemala. Over the past decade, Doug has written for all of Canada's major media outlets (Global, CTV, CBC) and dozens of international publications on a variety of topics including travel, business and daily news. Follow him on Twitter @borderfilms

Image credit: YouTube, KLM.