Despite a few rare glimpses of spring in the last few days, it looks like winter isn't going anywhere in a hurry. With that in mind, Duracell, the copper-topped battery company, decided to install a surprise bus shelter in Montreal where commuters could activate heaters using human contact.

Check out what happened:

For anyone who's braved the outdoors today, we'll bet you would hold hands with pretty much anyone at this point! As Duracell explains, "In Canada, we have cold winters but we also have each other."

Tell us, what do you think of Duracell's 'Moments of Warmth' ad? Have you seen other companies use similar marketing tactics successfully? Leave us a comment with your thoughts.