H&M constantly comes up with new ways to remain fashionably relevant, whether it be through designer collaborations, exclusive products, or working with charitable orgainizations.
For a second year in a row, H&M has embarked on a fundraisng and awareness project with the charity Designers Against AIDS (DAA) in which celebrities design limited edition T-shirts, T-shirt dresses, vests, and body suits that promote safe sex and AIDS awareness. 25% of the proceeds from the sales of these garments will go to projects supported by DAA, YouthAIDS, United Nations Population Fund (UNFPA) and MTV's Staying Alive Foundation.