Guess Celebrates 30 Years of Bombshell Style
Last week I went out to celebrate the milestone birthday of an old friend. We have grown apart over the years, but after stopping by I realized I may have to rekindle our relationship. The old chum is Guess and the occasion was the brand's 30th anniversary. Guess, known for the sultry bombshell look, celebrated with an invitation-only event co-hosted with Flare Magazine at the recently opened Queen St. store in Toronto.
In addition to cocktails, hors d'oeuvres, a live fashion presentation and music provided by New York-based DJ Brendan Fallis (who has entertained crowds for Chanel, Dior, Victoria’s Secret and Vogue magazine) the event also coincided with the launch of a limited-edition capsule collection commemorating Guess’ three-decade reign.
The Marciano brothers (AKA the founders of Guess) revisited the vaults to find inspiration for the capsule collection which combines “original styling and vintages washes with modern influences” for a collection of stylish, modern, on-trend clothes, shoes, jewellery and accessories.
The brothers re-released and reinvigorated iconic designs including the Eva vintage floral jeans ($148), the 30-year retro tee (with the original Guess logo), the Beverly Sophie gingham pant ($108), and the three-zip Marilyn jeans ($138)--the first Guess product.
Guess’ spring collection was also on display at the event and the collection was full of colour (such a welcome change after months of drab winter palettes) and I found myself falling head-over-heels in love with the sorbet-coloured skinny jeans, jewel-toned watches and neon handbags.
The limited edition 30th anniversary capsule collection is currently available online and in-stores with prices ranging from $39 to $148.