Shannon Johnson joined Winners Merchants International in 2000, leading the public relations department for Winners and HomeSense. In conjunction with the Winners/HomeSense buying teams, Shannon identifies key fashion retail trends and then develops fashion stories and photography to secure editorial coverage for both brands. As Winners fashion spokesperson, Shannon has become a go-to style expert for print and broadcast media, making regular appearances on television programs including Canada AM and Cityline, reporting on fashion trends and offering wardrobe tips to viewers across the country.
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