Heatherette came out with a bang in late 1999 when Richie Rich and Traver Rains began collaborating on t-shirts and leather goods as a hobby on their living room floor. Glitter, sequins, and dreams have driven Heatherette every step of the way, transforming them from the quintessential downtown buzz brand to a respected and revered player in the fashion industry. Heatherette’s big break came when they caught the eye of celebrity stylist Patricia Field who asked Richie and Traver to create one of their “Name” shirts for Sarah Jessica Parker’s character on Sex and the City. The now famous Heatherette “Carrie” t-shirt was featured worldwide in HBO’s massive Sex and the City ad campaign. The exposure at Patricia Field led to an almost instant celebrity following including Rapper Foxy Brown, Gwen Stefani, Aerosmith, and Paris Hilton.
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